The Mobile Media Moment: Investigating the Pivotal Role of Sport in Mobile Media Content, Markets and Technologies

Smartphones and tablet computers are transforming the production and circulation of media content in broadband economies around the globe. Recognising the phenomenal popularity and value of sport as a 'premium' form of content, this research program addresses the question of how sport affects the structure and operation of mobile media and telecommunications markets in Australia, China, the UK, and US. This project is significant because it offers pioneering and internationally focussed research that will explain how and why sport is embedded in the complex interaction between markets, industry practices, policy settings, and new consumer technologies in an age of mobile media.