The impact of social media on the employment prospects of young Australians

Project: Research

Project Details

Project Description

How does social media impact on the employment prospects of young job-seekers. This project aims to investigate both how a) social media are used by potential employers and recruiters when looking to hire and also b) how young people themselves use social media to present professional identities (or not) when preparing for employment careers. Facebook - the most dominant form of social media - has existed for over a decade, dramatically changing the way people interact, connect, find news and information, and reflect back on their own personal histories. It is now possible to reflect on and interrogate sustained, long-term social media use, across a constantly proliferating terrain of social media (Snapchat, Reddit, Tumblr, Twitter, Instagram, and so on) and the implications this continued use has. For young people who have grown up using social media, entire lives have been played out, made visible, and archived by default, presenting unique challenges as they prepare for professional careers. This DECRA will produce timely and critical insights into both the positive and negative impacts of young people’s longitudinal ‘digital traces’ and how potential employers assess these traces. This research will provide a strong evidence base for government, educators, and youth service providers in this rapidly changing area of social life.
Effective start/end date1/06/1930/05/22


  • Australian Research Council (ARC): AUD96,426.00
  • Australian Research Council (ARC): AUD302,574.00