Prolonged old age is one of the most significant medical and societal breakthroughs of our time. As countries like Australia prepare themselves for this 'longevity revolution', the current research delivers the much-needed linguistic support for this important interdisciplinary area. By exploring the expressions that contemporary Australians use to talk ? directly or indirectly ? about growing old, the project will reveal how our society now conceptualizes a topic so often considered taboo. In addition to scholarly outcomes, this work has a very practical application in the form of information booklets and professional development courses aimed to improve the quality of aged-care services and ultimately the course and outcome of ageing.