Australian farmers are under increasing pressure to adopt improved land management practices at a time when farm viability is threatened by climate change and volatile global markets. This project investigates the responses of farmers to policy instruments designed to mobilise the market to assist in managing these competing demands. Through the analysis of Australian and international policies, as well as case studies across three farming industries, the research will provide significant theoretical and practical insights into the contribution of these policy instruments to more sustainable farming practices and resilient rural environments. Results of the study will be communicated widely to academic, government and industry audiences.