Struggling for Possession: The Control and Use of Online Media Sport

  • Hutchins, Brett (Primary Chief Investigator (PCI))
  • Rowe, David (Chief Investigator (CI))

Project: Research

Project Details

Project Description

Sport content is a valuable media commodity and killer application attracting consumers to new digital media products and services by harnessing sport's powerful cultural appeal. Recent disputes over ownership of online sport content demonstrate its pivotal role in media development. This Project analyses current practices and emerging issues affecting sport and media culture arising from the rapid growth in online sport content. As the first Project of its type in Australia, it will enhance understanding of transformations in the political economy and cultural positioning of the sports and media industries, and contribute to international scholarship on sport, media and technology.
Effective start/end date15/02/0823/12/11


  • Australian Research Council (ARC): AUD170,810.00
  • Australian Research Council (ARC): AUD10,990.00
  • Australian Research Council (ARC)
  • Western Sydney University