Sport as a Communications Platform for Environmental Issues

This pioneering project aims to investigate the range of environmental and sustainability messages communicated by sport media, and how these messages negotiate the dilemma of promoting environmental awareness through events and activities that also generate adverse ecological impacts. By engaging sport media professionals, environmental claims-makers, policy-makers and journalists, this project seeks to deliver valuable knowledge that informs industry decision-making, policy formulation and environmental awareness. The intended societal benefit is a new understanding of how environmental issues are communicated through popular media to large-scale publics, including how tensions in the communication of environmental change are negotiated.