Sensing Tourist Travel in Tasmania

  • Hardy, Anne (Primary Chief Investigator (PCI))
  • Eccleston, Richard (Chief Investigator (CI))
  • Robards, Brady (Chief Investigator (CI))
  • Wong, Tommy (Chief Investigator (CI))
  • Aryal, Jaganath (Chief Investigator (CI))
  • Tinch, Dugald (Chief Investigator (CI))
  • Booth, Kate (Chief Investigator (CI))
  • Hyslop, Sarah (Chief Investigator (CI))

Project: Research

Project Description

This project will use real-time sensor-generated data to address two significant industry-driven research questions, which are designed to provide unprecedented insights into tourists travel behaviour and decision making. Understanding where different cohorts of tourists travel and how they make spontaneous travel decisions will create value for the industry and the Tasmanian community by:Informing more nuanced and effective marketing strategies;Informing tourism related infrastructure and investment decisions, facilitating industry and employment growth;Informing strategies designed to increase the duration of (and spending during) visits; andEnhancing the tourist experience by providing more timely and relevant travel information.
StatusFinished
Effective start/end date1/01/1531/12/16

Keywords

  • tourism
  • travel
  • Tasmania
  • GPS
  • social media