Pressing the Climate - Community Newspapers as Climate Educators

  • Holmes, David Charles (Primary Chief Investigator (PCI))
  • Rogers, Briony Cathryn (Associate Investigator (AI))
  • Morrow, Tim (Associate Investigator (AI))
  • Maibach, Edward (Associate Investigator (AI))
  • Gallant, Ailie (Associate Investigator (AI))
  • Hall, Stephanie, (Chief Investigator (CI))
  • Placky, Bernadette Woods (Associate Investigator (AI))

Project: Research

Project Description

IIt is little known that local newspapers are the most read form of printed news in Melbourne. (Link 1) At the same time, research conducted by the Monash Climate Change Communication Research Hub (The Hub L2) shows that Melbournians interest in climate change is strongest when it is presented by local media with local stories, trends and impacts.

Over 2 years, the Hub will deliver 2,496 well-researched climate graphics packages (L3) to 26 news markets across metropolitan Melbourne which have a weekly audience of over 1.6 million readers (L4)

Delivering these graphics, based on 25-50 year climate trends, draws on the success of the TV version of this project (L5) which was seed-funded last year with LMCF, resulting in a large grant with DELWP. This new project scales up by adopting a hyper-local approach to 'non-persuasive' climate information delivery, by graphing climate trends from individual suburban weather stations.
Non-persuasive graphics are apolitical, easy to digest, and repeated often to large audiences by trusted community sources. (L6) A Project Manager will be funded to oversee the sourcing of the climate data, production of the graphics delivery, and assistance with measuring the impact of this data on audience climate literacy (Append 7). It is expected the project will encourage strong adaptation and pro-mitigation behaviours among audiences and enhanced understanding of the longer term trends of climate change for their community.
Short titlePressClimate
AcronymPTC
StatusActive
Effective start/end date7/01/1929/01/21