Maximising the Effectiveness of Public Health Policies: The Case of Smoke-Free Policies

This project will develop a methodology for maximising the effectiveness of public health policies, focusing on tobacco control. It will build models, derived from a unique combination of theory, survey data and expert judgements, to explain the different effects of tobacco control policies in different countries. Then, the models will be tested to see how well they predict outcomes within and across national cultures. The fiscal benefits of an empirically tested model with predictive power in the field of public health policy in general, and tobacco control in particular, are considerable, especially given contracting tax bases and an ageing population.