Improving blood donor retention through innovative design interventions

  • Armstrong, Mark (Primary Chief Investigator (PCI))
  • Egerton-Warburton, Diana (Chief Investigator (CI))
  • Masser, Barbara M (Chief Investigator (CI))
  • Coxon, Selby (Chief Investigator (CI))
  • Flynn, Daphne (Chief Investigator (CI))
  • Potter, Eden, (Chief Investigator (CI))
  • Dinh, Tina, (Chief Investigator (CI))
  • Morfuni, Richard, (Chief Investigator (CI))
  • Aung, Nyein, (Chief Investigator (CI))

Project: Research

Project Description

This project will use innovative user-centred design methodologies focused on a ‘Service and ‘Experience’ design framework to create a compelling and pleasant experience that will grow donor retention.
Effective start/end date31/10/1831/12/20