FIC Services: Houston Farms consumer validation work

  • Achariya, Angeline, (Chief Investigator (CI))
  • Baker, Kate, (Primary Chief Investigator (PCI))
  • Kelly, Elesha, (Associate Investigator (AI))
  • Georges, Nicolas, (Chief Investigator (CI))

Project: Consultancy

Project Description

Project is in progress. Please approve.
Consumer validation of opportunity areas for Houton Farms core and convenience range to identify opportunity areas for innovation pipeline development. The project covers front end innovation capabilities:
- knowledge mapping - 19/10/16
- product mapping- 24/11/16
- product labs - 12-15/12
- final report - 22/12
StatusFinished
Effective start/end date14/10/1622/12/16