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Diffusion of innovations in the Australian wine industry: a pilot study of conjoint analysis methods for pretesting adoption of innovations
Dooley, Lawrence
(Primary Chief Investigator (PCI))
Cole, Mary
(Chief Investigator (CI))
Department of Marketing
Project
:
Research
Overview
Project Details
Status
Finished
Effective start/end date
1/03/03
→
28/04/06
Funding
Wine Australia (Australia):
A$4,000.00
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