Development of on-pack visual indicators of eating quality and freshness for beef and lamb products (Monash Grip program)

The red meat industry require a new set of on-pack visual indicators to enable a) consumer managed optimisation of the eating quality for high value meat cuts and b) to reduce wastage through monitoring of true shelf life and freshness of packaged meat products based on actual supply chain history. Meat & Livestock Australia have identified "smart" (active and intelligent) packaging as a key innovation theme as part of High Value Foods Frontier insights2innovation (121) program.