Developing culturally relevant social marketing interventions to increase blood donation amongst migrant communities: the case of African migrants

  • Renzaho, Andre (Primary Chief Investigator (PCI))
  • Jones, Sandra (Chief Investigator (CI))
  • Polonsky, Michael Jay (Chief Investigator (CI))
  • Smith, Geoff (Partner Investigator (PI))

Project: Research

Project Details

Project Description

To increase blood donation amongst migrant communities a culturally relevant intervention is developed and tested. This will ensure migrants are integrated into Australian society and that blood supplies are sustainable, by overcoming migrants' lack of understanding of local blood donation processes and perceptions that they are excluded.
Effective start/end date21/06/1320/06/15


  • Australian Research Council (ARC): AUD25,840.00
  • Australian Red Cross Blood Service Victoria: AUD118,773.00