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Conceptual differences in perceptions of ad creativity: the role of culture, class, age, and gender
Chen, Jiemiao
(Primary Chief Investigator (PCI))
Department of Marketing
Project
:
Research
Overview
Project Details
Status
Finished
Effective start/end date
30/04/11
→
30/11/12
Funding
Monash University – Internal Faculty Contribution:
A$10,000.00
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Keywords
creativity