BEYOND THE CITY: Increasing the Dispersal of Chinese Visitors in Regional Australia

  • Cheer, Joseph, (Primary Chief Investigator (PCI))
  • Sawzcak, Helen (Partner Investigator (PI))
  • Huang, Sam (Chief Investigator (CI))
  • Ostermeyer, Brad (Partner Investigator (PI))
  • Price, Liz (Partner Investigator (PI))
  • Sharp, Annette (Partner Investigator (PI))
  • Chen, George (Partner Investigator (PI))
  • King, Brian (Partner Investigator (PI))
  • Pratt, Stephen (Partner Investigator (PI))
  • Reeves, Keir (Chief Investigator (CI))
  • Zhang, Xibin (Chief Investigator (CI))

Project: Research

Project Description

The aim of this project is to examine how Chinese travellers can be dispersed more widely into regional Australia – this has clear implications for associated visitor expenditure, as well as for economic development in regional Australia. The imperative to disperse international visitors more widely outside gateway Australian cities is a long-acknowledged urgency given the challenges regionally-based tourism operators face in increasing length of stay and in capturing related visitor expenditures. This is intensified by the tendency for urban-based tourism operators to capture the vast proportion of overnight stays and make regional areas a daytrip or overnight stay at best. The implications for regional economies is potentially significant, especially insofar as employment, the development of small to medium enterprises and the expansion of intersectoral opportunities (for example agritourism, wine tourism and nature-based tourism). This project pays particular attention to Chinese inbound visitors to Australia, and to building knowledge about how the barriers to increasing their length of stay and expenditure in regional Australia can be addressed.
Short titleAustralia China Council (ACC) Grant Application
Effective start/end date4/08/172/11/18