A protocol for customer relationship management implementation and evaluation

  • Dubelaar, Chris, (Primary Chief Investigator (PCI))
  • Ewing, Mike, (Chief Investigator (CI))
  • Gabbott, Thomas, (Chief Investigator (CI))
  • Pearce, John (Partner Investigator (PI))

Project: Research

StatusFinished
Effective start/end date25/06/0431/12/08

Funding

  • Australian Research Council (ARC): AUD46,463.00
  • Simon Richards Group: AUD19,650.00
  • Australian Research Council (ARC): AUD70,668.00
  • Pacific Micromarketing Pty Ltd: AUD20,000.00