The recent discovery that the electronic properties of low oxidation state main group compounds can closely mimic those of transition metal complexes has prompted a competitive drive towards their technological exploitation. Here, innovative approaches will be employed to design and access a wide array of fundamentally ground-breaking main group compound classes, with a view to establishing these as environmentally benign alternatives to the expensive and toxic transition metal complexes that are essential to numerous current technologies. The involvement of a synergistic international network of collaborators will be central to the success of this project, which offers major academic, environmental and economic benefits to Australia.