A Model and Segmentation of Household Obesogenicity in Australia

The aim of the research is to examine and model interrelationships between social and physical elements of the family household food environment that influence the consumption of an energy dense diet. We will develop an instrument (Obesogenic Family Food Lifestyle Questionnaire) to model and classify Australian households according to their obesogenic influences. The outcomes provide direction for new intervention studies, the health promotion strategies of government agencies, and the Corporate Social Responsibility and product strategies of food retailers and manufacturers. The Obesogenic Family Food Lifestyle Questionnaire will enable cost-effective monitoring of obesogenic influences within Australian households over time.