Top cited article in Marketing Intelligence & Planning 2024

Dastane, Omkar Prabhakar (Recipient)

Malaysia School of Business

Prize: Other distinction

Description

The paper titled "Social media marketing for luxury brands: parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium" was among the top cited papers in Marketing Intelligence & Planning during July 24.

Awarded date	31 Jul 2024
Degree of recognition	International
Granting Organisations	Emerald Group Publishing Ltd

Documents & Links

MIP-2024-1
File: image/jpeg, 99.1 KB
Type: Other