Paul Green Award

Prize: Prize (including medals and awards)

Description

Finalist, Green Award in 2016 for my October Journal of Marketing Research (JMR) Award article in 2015 on mobile phone coupons. The award is for the JMR article that “… demonstrates the greatest potential to contribute significantly to the practice of marketing research.”
Degree of recognitionInternational
Granting OrganisationsAmerican Marketing Association