Finalist 2013 Journal of Service Research Best Article Award. McColl-Kennedy, Janet R., Steve L. Vargo, Tracey S. Dagger, Jillian C. Sweeney and Yasmin van Kasteren. (2012) “Health Care Customer Value Co-creation Practice Styles,” Journal of Service Research, 15 (4), 370-389. Paper selected from all articles published in JSR 2012.