Best Paper Award. Naumann, Kay, Jana Bowden-Everson and Tracey S. Dagger (2013), “The Process of Customer Engagement, Self-Brand Connections and Loyalty within Hedonic and Utilitarian Services”, 3rd International Colloquium on Consumer-Brand Relationships, 26-28 September, Winter Park (Orlando), Florida, USA.

Prize: Prize (including medals and awards)

Organisations3rd International Colloquium on Consumer-Brand Relationships