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Best Paper Award (Marketing and Communication Stream in Australia and New Zealand Academy of Management Conference)
Yit Sean, Chong
(Recipient)
Malaysia School of Business
Prize
:
Prize (including medals and awards)
Description
Paper titled “Student Motivation and the ‘Feel Good’ Factor: An Examination of
Motivational Predictors of University Service Quality Evaluation and the Moderating Role of Outcome Valence”.
Awarded date
2012
X