Best Paper Award for McColl-Kennedy, Janet R., Steve L. Vargo, Tracey S. Dagger and Jillian C. Sweeney “Customers as Resource Integrators: Styles of Customer Co-Creation,” Naples Forum on Services: Service-Dominant Logic, Service Science, and Network Theory, Naples, Italy. Paper selected from 200 submitted papers.

Prize: Prize (including medals and awards)

Granting OrganisationsUniversità degli Studi di Salerno (University of Salerno)