Best Paper Award

Prize: Prize (including medals and awards)

Description

The paper "Navigating Consumer Boycotts: Global Brands Amid the war in Gaza" addresses the impact of consumer boycotts on international brands perceived as complicit in the Israel-Gaza conflict.
Degree of recognitionInternational
Granting OrganisationsInternational Islamic Marketing Association

Awarded at event

Event titleGlobal Islamic Marketing Conference (GIMAC 2024)
LocationHammamet, TunisiaShow on map
Period1 Oct 2024 → 3 Oct 2024