Personal profile


Dr. Young-Nam Seo is a media scholar whose research interests lie mainly in Human-Computer Interaction (HCI) and online communication practices. He earned his Ph.D. degree in Communication from Kyung-Hee University, South Korea, in 2012. Prior to Monash Malaysia, he worked for the Center of Human-centered Interaction for Coexistence (CHIC), a research organization funded by the Korean government, as a postdoctoral researcher, and for the Wee Kim Wee School of Communication & Information, Nanyang Technological University, Singapore, as a research fellow.

He won the Top Faculty Paper Award from the International Communication Association-Korean American Communication Association (ICA-KACA) in 2018, the Top Paper Award (Minister Prize) from the Korean Ministry of Health and Welfare in 2013, and was elected as a Distinguished Rising Scholar from Korean Association for Broadcasting & Telecommunication Studies in 2013. He has also vast experience of participating in various government/industry-funded research projects both in Singapore and Korea.

Dr, Seo specializes in quantitative research and physiological measurement such as Galvanic Skin Response (GSR), ElectroEncephaloGram (EEG), and eye-tracking. He is an expert of statistical analysis and experiment research design as well and has conducted many laboratory experiments and survey studies on digital media UX (User Experience) in many different settings. He is a member of the ICA, KACA, and Korean Society for Journalism & Communication Studies (KSJCS). Currently, he is hugely interested in research topics like online political “sanctuaries,” eSports, digital marketing, and user interaction with human-like non-human agents.

Research interests

Dr. Seo’s research interests are spread across various fields but he is currently interested especially in eSports marketing, toxic gaming culture, and technology users’ reactions to an Artificial Intelligence (AI) agent.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 10 - Reduced Inequalities
  • SDG 13 - Climate Action

Research area keywords

  • Digital media
  • Human-Computer Interaction
  • Physiological Measurement
  • Laboratory Experiment
  • Statistical Analysis

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or