Projects per year
Personal profile
Biography
Dr. Young-Nam Seo is a media scholar whose research interests lie mainly in Human-Computer Interaction (HCI) and online communication practices. He earned his Ph.D. degree in Communication from Kyung-Hee University, South Korea, in 2012. Prior to Monash Malaysia, he worked for the Center of Human-centered Interaction for Coexistence (CHIC), a research organization funded by the Korean government, as a postdoctoral researcher, and for the Wee Kim Wee School of Communication & Information, Nanyang Technological University, Singapore, as a research fellow.
He won the Top Faculty Paper Award from the International Communication Association-Korean American Communication Association (ICA-KACA) in 2018, the Top Paper Award (Minister Prize) from the Korean Ministry of Health and Welfare in 2013, and was elected as a Distinguished Rising Scholar from Korean Association for Broadcasting & Telecommunication Studies in 2013. He has also vast experience of participating in various government/industry-funded research projects both in Singapore and Korea.
Dr, Seo specializes in quantitative research and physiological measurement such as Galvanic Skin Response (GSR), ElectroEncephaloGram (EEG), and eye-tracking. He is an expert of statistical analysis and experiment research design as well and has conducted many laboratory experiments and survey studies on digital media UX (User Experience) in many different settings. He is a member of the ICA, KACA, and Korean Society for Journalism & Communication Studies (KSJCS). Currently, he is hugely interested in research topics like online political “sanctuaries,” eSports, digital marketing, and user interaction with human-like non-human agents.
Research interests
Dr. Seo’s research interests are spread across various fields but he is currently interested especially in eSports marketing, toxic gaming culture, and technology users’ reactions to an Artificial Intelligence (AI) agent.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Research area keywords
- Digital media
- Human-Computer Interaction
- Physiological Measurement
- Laboratory Experiment
- Statistical Analysis
Collaborations and top research areas from the last five years
Projects
- 1 Finished
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Regulating sexual violence against women in Metaverse: An interdisciplinary diagnosis of Indonesia and Malaysia
Pitaloka, D., Seo, Y., Idris, I., Saputra, R. & Saptaningrum, I. D.
22/11/22 → 30/06/24
Project: Research
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‘Into the wolves’ den: an investigation of predictors of sexism in online games’
Seo, Y., Oh, P. & Kil, W. Y., 2022, In: Behaviour and Information Technology. 41, 8, p. 1740-1754 15 p.Research output: Contribution to journal › Article › Research › peer-review
8 Citations (Scopus) -
Agenda-setting in social TV: how and when user comments influence perceived issue importance
Chung, M., Seo, Y. N., Jung, Y. & Lee, D., 15 Jun 2021, (Accepted/In press) In: New Media & Society. 18 p.Research output: Contribution to journal › Article › Research › peer-review
5 Citations (Scopus) -
Erratum: Rational or irrational decision? Examination on gamers' intention to purchase probability-type items (Interacting with Computers DOI: 10.1093/iwc/iwz039)
Seo, Y. N., Jung, Y., Sng, J. & Park, J., 1 Jul 2020, In: Interacting with Computers. 32, 4, p. 433 1 p.Research output: Contribution to journal › Comment / Debate › Other › peer-review
Open Access1 Citation (Scopus) -
Rational or irrational decision? Examination on gamers' intention to purchase probability-type items
Seo, Y. N., Jung, Y., Sng, J. & Park, J., Nov 2019, In: Interacting with Computers. 31, 6, p. 603-615 13 p.Research output: Contribution to journal › Article › Research › peer-review
7 Citations (Scopus) -
Attention to eSports advertisement: effects of ad animation and in-game dynamics on viewers’ visual attention
Seo, Y. N., Kim, M., Lee, D. & Jung, Y., 2 Dec 2018, In: Behaviour and Information Technology. 37, 12, p. 1194-1202 9 p.Research output: Contribution to journal › Article › Research › peer-review
29 Citations (Scopus)