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Yongfu He

Dr

Senior Lecturer, Department of Marketing

EmailYongfu.He@monash.edu

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7 Article
1 Conference Paper

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2009

Angel or devil? The influence of virtual testing environment on product evaluation
Peng, L. & He, Y., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 7 7 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review