Research output per year
Research output per year
Personal profile
Biography
Yongfu works in the Faculty of Business and Economics at Monash University as a Lecturer.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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No worries, eBay: displaying sales level information does not increase consumer price sensitivity
He, Y., Oppewal, H., Chung, Y. & Peng, L., 28 Nov 2023, In: European Journal of Marketing. 57, 12, p. 3099-3124 26 p.Research output: Contribution to journal › Article › Research › peer-review
1 Citation (Scopus) -
The role of explanations and metadiscourse in management responses to anger-reviews versus anxiety-reviews: the mediation of sense-making
Li, C., Cui, G. & He, Y., Aug 2020, In: International Journal of Hospitality Management. 89, 13 p., 102560.Research output: Contribution to journal › Article › Research › peer-review
22 Citations (Scopus) -
How manufacturer brand erosion shapes consumer assortment perceptions
Li, C., He, Y., Peng, L. & Yuan, D., 2019, In: Asia Pacific Journal of Marketing and Logistics. 32, 4, p. 922-939 18 p.Research output: Contribution to journal › Article › Research › peer-review
8 Citations (Scopus) -
See how much we’ve sold already! Effects of displaying sales and stock level information on consumers’ online product choices
He, Y. & Oppewal, H., Mar 2018, In: Journal of Retailing. 94, 1, p. 45-57 13 p.Research output: Contribution to journal › Article › Research › peer-review
46 Citations (Scopus) -
The impact of jump bidding in online auctions
He, Y. & Leszczyc, P., 2013, In: Marketing Letters. 24, 4, p. 387 - 397 11 p.Research output: Contribution to journal › Article › Research › peer-review
7 Citations (Scopus)
Activities
- 2 Contribution to conference
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Australian and New Zealand Marketing Academy Conference 2017
He, Y. (Speaker)
4 Dec 2017Activity: Participating in or organising an event types › Contribution to conference
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Australian and New Zealand Marketing Academy Conference 2015
He, Y. (Speaker)
30 Nov 2015Activity: Participating in or organising an event types › Contribution to conference
Press/Media
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Online retailers use ‘live’ cues to sway our purchasing decisions – but which ones are more effective
5/12/17
1 Media contribution
Press/Media: Research
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