20092018
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Personal profile

Biography

Yongfu works in the Faculty of Business and Economics at Monash University as a Lecturer.

Research Output 2009 2018

  • 5 Article
  • 1 Conference Paper

See how much we’ve sold already! Effects of displaying sales and stock level information on consumers’ online product choices

He, Y. & Oppewal, H., Mar 2018, In : Journal of Retailing. 94, 1, p. 45-57 13 p.

Research output: Contribution to journalArticleResearchpeer-review

The impact of jump bidding in online auctions

He, Y. & Leszczyc, P., 2013, In : Marketing Letters. 24, 4, p. 387 - 397 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Factors affecting price setting in online auctions

Qiu, C., Leszczyc, P. & He, Y., 2012, In : Journal of Revenue and Pricing Management. 11, 3, p. 289 - 302 14 p.

Research output: Contribution to journalArticleResearchpeer-review

Devil or angel? How the virtual testing environment can affect product evaluations

Peng, L., He, Y. & Wan, X., 2011, In : International Journal of Market Research. 53, 3, p. 415 - 437 23 p.

Research output: Contribution to journalArticleResearchpeer-review

Angel or devil? The influence of virtual testing environment on product evaluation

Peng, L. & He, Y., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Activities 2015 2017

  • 2 Contribution to conference

Australian and New Zealand Marketing Academy Conference (ANZMAC 2017)

Yongfu He (Speaker)
4 Dec 2017

Activity: Participating in or organising an event typesContribution to conference

Australian and New Zealand Marketing Academy Conference (ANZMAC 2015)

Yongfu He (Speaker)
30 Nov 2015

Activity: Participating in or organising an event typesContribution to conference

Press / Media