20092020

Research output per year

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Personal profile

Biography

Yongfu works in the Faculty of Business and Economics at Monash University as a Lecturer.

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output

  • 7 Article
  • 1 Conference Paper

The role of explanations and metadiscourse in management responses to anger-reviews versus anxiety-reviews: the mediation of sense-making

Li, C., Cui, G. & He, Y., Aug 2020, In : International Journal of Hospitality Management. 89, 13 p., 102560.

Research output: Contribution to journalArticleResearchpeer-review

How manufacturer brand erosion shapes consumer assortment perceptions

Li, C., He, Y., Peng, L. & Yuan, D., 2019, In : Asia Pacific Journal of Marketing and Logistics. 32, 4, p. 922-939 18 p.

Research output: Contribution to journalArticleResearchpeer-review

See how much we’ve sold already! Effects of displaying sales and stock level information on consumers’ online product choices

He, Y. & Oppewal, H., Mar 2018, In : Journal of Retailing. 94, 1, p. 45-57 13 p.

Research output: Contribution to journalArticleResearchpeer-review

8 Citations (Scopus)

The impact of jump bidding in online auctions

He, Y. & Leszczyc, P., 2013, In : Marketing Letters. 24, 4, p. 387 - 397 11 p.

Research output: Contribution to journalArticleResearchpeer-review

6 Citations (Scopus)

Factors affecting price setting in online auctions

Qiu, C., Leszczyc, P. & He, Y., 2012, In : Journal of Revenue and Pricing Management. 11, 3, p. 289 - 302 14 p.

Research output: Contribution to journalArticleResearchpeer-review

3 Citations (Scopus)

Activities

  • 2 Contribution to conference

Australian and New Zealand Marketing Academy Conference (ANZMAC 2017)

Yongfu He (Speaker)

4 Dec 2017

Activity: Participating in or organising an event typesContribution to conference

Australian and New Zealand Marketing Academy Conference (ANZMAC 2015)

Yongfu He (Speaker)

30 Nov 2015

Activity: Participating in or organising an event typesContribution to conference

Press / Media