Yelena Tsarenko

Assoc Professor

20002019
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Research Output 2000 2019

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Conference Paper
2009

"By the power vested in me...": Examining the 'marriage' of two sectors through nonprofit-corporate relationships

Lefroy, K., Tsarenko, Y. & Simpson, D., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Perceived market orientation and church participation

Mulyanegara, R. C., Tsarenko, Y. & Mavondo, F. T., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Service failures and customer forgiveness in the healthcare sector

Tsarenko, Y. & Strizhakova, Y., 2009, 2009 AMA Winter Educator's Conference: Marketing Theory and Applications. Reynolds, K. & White, J. C. (eds.). Chicago Illinois USA: American Marketing Association, Vol. 20. p. 196 - 203 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2008

Determinants of mobile entertainment use: A conceptual model

Tojib, D. R. & Tsarenko, Y., 2008, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat. Spanjaard, D., Denize, S. & Sharma, N. (eds.). Sydney NSW Australia: ANZMAC, p. 1 - 9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Examining non-medical service needs of women living with HIV/AIDS

Tsarenko, Y., Clulow, V. G. & Lefroy, K., 2008, Advances in Consumer Research. Lee, A. Y. & Soman, D. (eds.). Duluth MN USA: Association for Consumer Research, Vol. 35. p. 557-562 6 p. (Advances in Consumer Research).

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Management of nonprofit-business alliances: An exploratory study

Lefroy, K. & Tsarenko, Y., 2008, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat. Spanjaard, D., Denize, S. & Sharma, N. (eds.). Sydney NSW Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Psychological, product-related and situational influences in purchasing intimate apparel

Tsarenko, Y. & Mavondo, F. T., 2008, Proceedings of the 2008 AMA Winter Educators' Conference: Marketing Theory and Applications. Brown, T. J. & Gurhan-Canli, Z. (eds.). Chicago IL USA: American Marketing Association, Vol. 19. p. 154 - 160 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

"What about us? I mean, hey, we're growing, we're here": Women living with HIV/AIDS

Tsarenko, Y., 2008, Proceedings of the 2008 AMA Winter Educators' Conference: Marketing Theory and Applications. Brown, T. J. & Gurhan-Canli, Z. (eds.). Chicago IL USA: American Marketing Association, Vol. 19. p. 302 - 308 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2007

Customer privacy concern in dealings with financial institutions

Tsarenko, Y. & Stewart, D. B., 2007, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin New Zealand: Australia & New Zealand Marketing Academy (ANZMAC), p. 1045 - 1051 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Dyadic perspective on non-medical support services for women living with HIV/AIDS

Russell, J. M. & Tsarenko, Y., 2007, 2007 AMA Winter Educators' Conference: Marketing Theory and Applications. Dixon, A. L. & Machleit, K. A. (eds.). USA: American Marketing Association, Vol. 18. p. 267 - 274 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Health services encounters: Service failure and forgiveness

Tsarenko, Y. & Clulow, V. G., 2007, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin New Zealand: Australia & New Zealand Marketing Academy (ANZMAC), p. 2598 - 2604 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2006

Consumers involvement in purchasing of intimate apparel: women and bras

Tsarenko, Y., Mavondo, F. T. & Fenton, A. G., 2006, Management and Technology in the Global Economy: Nurturing Innovations and National Heritage - Proceedings of the 2006 International Conference. Fuxman, L., Delener, N., Elifoglu, H., Wankel, C. & Abel, I. (eds.). New York USA: Global Business and Technology Association, p. 1043 - 1049 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Forgiveness: A new insight into business relationships

Tsarenko, Y. & Gabbott, T. M., 2006, 2006 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing. Grewal, D., Levy, M. & Krishnan, R. (eds.). Chicago IL USA: American Marketing Association, Vol. 17. p. 30 - 36 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Non-medical support services for women with HIV/AIDS: exploratory study

Tsarenko, Y., Gabbott, M. & Russell, J. M., 2006, Marketing Excellence: Proceedings of the Academy of Marketing Conference. Egan, J. & Baines, P. (eds.). London UK: Middlesex University Press, p. 1 - 14 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Scale development for customer emotional intelligence in service encounters

Mok, W. H., Tsarenko, Y. & Gabbott, M., 2006, Advances in Marketing: Linking Organizations and Customers: Proceedings of the Annual Meeting of the Society for Marketing Advances. Kehoe, W. J. & Whitten, L. K. (eds.). Nashville USA: Society for Marketing Advances, p. 276 - 279 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2005

A conceptual model of consumer personality-brand preferences relationship

Mulyanegara, R. C. & Tsarenko, Y., 2005, ANZMAC 2005 - Broadening the Boundaries: Conference Proceedings. Purchase, S. (ed.). Fremantle WA Australia: UWA Publishing, p. 58 - 64 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Emotions as a form of customer resource in service encounters

Mok, W-H., Gabbott, T. M. & Tsarenko, Y., 2005, ANZMAC 2005 - Broadening the Boundaries: Conference Proceedings. Purchase, S. (ed.). Fremantle WA Australia: UWA Publishing, p. 161 - 169 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Organisational learning profiles: implications for innovation and performance

Mavondo, F. T. & Tsarenko, Y., 2005, Proceedings of the Annual Conference of the Economy of Marketing Science on Developments in Marketing Science. Spotts, H. E. (ed.). USA: Academy of Marketing Science, Vol. 28. p. 1 - 6 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2004

Marketing assets, capabilities and competitive positioning

Hooley, G., Beracs, J., Cadogan, J. W., Douglas, S., Fahy, J., Fonfara, K., Gabbott, T. M., Greenley, G., Kasper, H., Matear, S., Moller, K., Muehlbacher, H., Snoj, B., Theoharakis, V., Tsarenko, Y. & Yau, O. H. M., 2004, World Wide Marketing?: Proceedings of the 33rd EMAC Conference. Munuera, J. (ed.). Murcia Spain: University of Murcia, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Privacy implications in the online financial marketplace

Tsarenko, Y., Stewart, D. B. & Gabbott, T. M., 2004, Navigating Crisis and Opportunities in Gobal Markets: Leadership, Strategy and Governance. Delener, N. & Chao, C. (eds.). USA: Global Business and Technology Association, p. 795 - 802 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Tradeoffs in stakeholder orientation: customer versus employee focus

Tsarenko, Y., Mavondo, F. T. & Gabbott, T. M., 2004, Worldwide Marketing?: Proceedings of the 33rd EMAC Conference. Munuera, J. (ed.). Murcia Spain: University of Murcia, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2003

Forgiveness: an emerging concept in customer relationship management

Gabbott, M. T. & Tsarenko, Y., 2003, Challenging Frontiers in Global Business and Technology: Implementation of Changes in Values, Strategy and Policy. Delener, N. & Chao, C. (eds.). Hungary: Global Business and Technology Association, p. 465 - 472 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Perspectives on the development of a marketing professional

Tsarenko, Y., Walker, I. M. & Wagstaff, P. E., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 1407 - 1414 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Why do corporations "look" as they do?

Tsarenko, Y., Gabbott, M. T., Carroll, J. L. & Anisimova, T. A., 2003, Marketing Across Borders and Boundaries: Proceedings of the 2003 World Marketing Congress. Lewin, J. (ed.). Perth WA Australia: Academy of Marketing Science, p. 1 - 6 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2002

Assessing resources and capabilites critical to international students' satisfaction

Tsarenko, Y. & Gabbott, M. T., 2002, The impact of globalization on world business in the new millenium: Competition, cooperation, environment and development. Kaynak, E. & Sarvan, F. D. (eds.). Antalya Turkey: International Management Development Association, p. 353 - 360 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Customer relationship management through the eyes of the customers

Gabbott, M. T. & Tsarenko, Y., 2002, Global Business and Technology Association, International Conference Readings Book. Delener, N. & Chao, C. (eds.). Rome Italy: Global Business and Technology Association, p. 434 - 440 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Network Capabilities: Relationships with Organisational Competencies

Gabbott, M. T., Mavondo, F. T. & Tsarenko, Y., 2002, Proceedings of Marketing Networks in a Global Economy. Hooley, G., Brodie, R. & Gabbott, M. (eds.). Perth WA Australia: Australian and New Zealand Marketing Academy, Vol. 1. p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2001

Equivocal impact of the internet on transitional economies: The model of Ukraine

Tsarenko, Y. & Gorbanovskaya, O., 2001, Economies and Business in Transition: Facilitating Competitiveness and Change in the Global Environment. Delener, N. & Chao, C-N. (eds.). New York NY USA: Global Business and Technology Association, p. 908 - 914 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Performance measurement in E-commerce-Financial services firms

Dubelaar, C., Tsarenko, Y. & Gabbott, M. T., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Resources and capabilities as determinants of student satisfaction: Do foreign and local students differ?

Tsarenko, Y. & Mavondo, F. T., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2000

Response Time in Customer Electronic Servicescape: Estimating Parameters

Gabbott, M. T., Dubelaar, C. & Tsarenko, Y., 2000, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia: Griffith University, p. 372376 -

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review