Yelena Tsarenko

Assoc Professor

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Research Output 2000 2019

Chapter (Book)

Trade-offs in customer–employee focus: Implications on boundary-spanning capabilities

Tsarenko, Y., Mavondo, F. T., Gabbott, M., Hooley, G. & Greenly, G., 1 Jan 2012, Marketing Issues in Western Europe: Changes and Developments. Kaynak, E. & Jallat, F. (eds.). New York NY USA: Taylor & Francis, p. 105-124 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Otherpeer-review