Yelena Tsarenko

Assoc Professor

20002019
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Research Output 2000 2019

2019

Consumer motivation for product disposal and its role in acquiring products for reuse

Simpson, D., Power, D., Riach, K. & Tsarenko, Y., Oct 2019, In : Journal of Operations Management. 65, 7, p. 612-635 24 p.

Research output: Contribution to journalArticleResearchpeer-review

Does consumer‐firm affiliation matter? The impact of social distance on consumers’ moral judgments

Lo, C., Tsarenko, Y. & Tojib, D., 2019, (Accepted/In press) In : Psychology and Marketing. 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Reclaiming the future: understanding customer forgiveness of service transgressions

Tsarenko, Y., Strizhakova, Y. & Otnes, C. C., 1 May 2019, In : Journal of Service Research. 22, 2, p. 139-155 17 p.

Research output: Contribution to journalArticleResearchpeer-review

Shopping for well-being: the role of consumer decision-making styles

Maggoni, I., Sands, S., Kachouie, R. & Tsarenko, Y., Dec 2019, In : Journal of Business Research. 105, p. 21-32 12 p.

Research output: Contribution to journalArticleResearchpeer-review

The influence of online review exposure on reviewers’ intensity level of negative word of mouth

Rouliez, P., Tojib, D. & Tsarenko, Y., Jun 2019, In : Journal of Hospitality and Tourism Research. 43, 5, p. 712-733 22 p.

Research output: Contribution to journalArticleResearchpeer-review

2018

A paradoxical dynamic in a service labyrinth: insights from HIV care

Cruz, A. G. B., Snuggs, E. & Tsarenko, Y., 2018, In : European Journal of Marketing. 52, 11, p. 2252-2265 14 p.

Research output: Contribution to journalArticleResearchpeer-review

When and why do social resources influence employee advocacy? The role of personal investment and perceived recognition

Tsarenko, Y., Leo, C. & Tse, H. H. M., 31 Jan 2018, In : Journal of Business Research. 82, p. 260-268 9 p.

Research output: Contribution to journalArticleResearchpeer-review

2017

A portrait of intimate apparel female shoppers: a segmentation study

Tsarenko, Y. & Lo, C. J., 1 Feb 2017, In : Australasian Marketing Journal. 25, 1, p. 67-75 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Relationship governance for very different partners: the corporation-nonprofit case

Tsarenko, Y. & Simpson, D. F., 1 May 2017, In : Industrial Marketing Management. 63, p. 31-41 11 p.

Research output: Contribution to journalArticleResearchpeer-review

2016

The Positive Effects of Customers’ Power on Their Behavioral Responses After Service Failure

Sembada, A., Tsarenko, Y. & Tojib, D., 1 Aug 2016, In : Journal of Service Research. 19, 3, p. 337-351 15 p.

Research output: Contribution to journalArticleResearchpeer-review

2015

Consumers' forgiveness after brand transgression: The effect of the firm's corporate social responsibility and response

Tsarenko, Y. & Tojib, D. R., 2015, In : Journal of Marketing Management. 31, 17-18, p. 1851 - 1877 27 p.

Research output: Contribution to journalArticleResearchpeer-review

Environmental concern and environmental purchase intentions: The mediating role of learning strategy

Newton, J. D., Tsarenko, Y., Ferraro, C. R. & Sands, S. J., 2015, In : Journal of Business Research. 68, 9, p. 1974 - 1981 8 p.

Research output: Contribution to journalArticleResearchpeer-review

The facilitating role of smartphones in increasing use of value-added mobile services

Tojib, D. R., Tsarenko, Y. & Sembada, A. Y., 2015, In : New Media and Society. 17, 8, p. 1220 - 1240 21 p.

Research output: Contribution to journalArticleResearchpeer-review

"What does a woman want?" The moderating effect of age in female consumption

Tsarenko, Y. & Strizhakova, Y., 2015, In : Journal of Retailing and Consumer Services. 26, p. 41 - 46 6 p.

Research output: Contribution to journalArticleResearchpeer-review

2014

Dependence and effectiveness in the nonprofit-corporate alliance: The mediating effect of objectives achievement

Lefroy, K. E. & Tsarenko, Y., 2014, In : Journal of Business Research. 67, 9, p. 1959 - 1966 8 p.

Research output: Contribution to journalArticleResearchpeer-review

Perceived benefits and church participation: A comparative study among regular and irregular church goers

Mulyanegara, R. C. & Tsarenko, Y., 4 Nov 2014, In : Asia Pacific Journal of Marketing and Logistics. 26, 5, p. 761-776 16 p.

Research output: Contribution to journalArticleResearchpeer-review

2013

Coping with service failures: The role of emotional intelligence, self-efficacy and intention to complain

Tsarenko, Y. & Strizhakova, Y., 2013, In : European Journal of Marketing. 47, 1/2, p. 71 - 92 22 p.

Research output: Contribution to journalArticleResearchpeer-review

Environmentally conscious consumption: The role of retailers and peers as external influences

Tsarenko, Y., Ferraro, C. R., Sands, S. J. & McLeod, C., 2013, In : Journal of Retailing and Consumer Services. 20, 3, p. 302 - 310 9 p.

Research output: Contribution to journalArticleResearchpeer-review

From receiving to achieving: The role of relationship and dependence for nonprofit organisations in corporate partnerships

Lefroy, K. E. & Tsarenko, Y., 2013, In : European Journal of Marketing. 47, 10, p. 1641 - 1666 26 p.

Research output: Contribution to journalArticleResearchpeer-review

Is "being green" a determinant of participation in university sustainability initiatives?

Figueredo, F. R. & Tsarenko, Y., 2013, In : International Journal of Sustainability in Higher Education. 14, 3, p. 242 - 253 12 p.

Research output: Contribution to journalArticleResearchpeer-review

2012

"I'm mad and I can't get that service failure off my mind": Coping and rumination as mediators of anger effects on customer intentions

Strizhakova, Y., Tsarenko, Y. & Ruth, J. A., 2012, In : Journal of Service Research. 15, 4, p. 414 - 429 16 p.

Research output: Contribution to journalArticleResearchpeer-review

Post-adoption modeling of advanced mobile service use

Tojib, D. R. & Tsarenko, Y., 2012, In : Journal of Business Research. 65, 7, p. 922 - 928 7 p.

Research output: Contribution to journalArticleResearchpeer-review

The role of personality characteristics and service failure severity in consumer forgiveness and service outcomes

Tsarenko, Y. & Tojib, D. R., 2012, In : Journal of Marketing Management. 28, 9-10, p. 1217 - 1239 23 p.

Research output: Contribution to journalArticleResearchpeer-review

Trade-offs in customer–employee focus: Implications on boundary-spanning capabilities

Tsarenko, Y., Mavondo, F. T., Gabbott, M., Hooley, G. & Greenly, G., 1 Jan 2012, Marketing Issues in Western Europe: Changes and Developments. Kaynak, E. & Jallat, F. (eds.). New York NY USA: Taylor & Francis, p. 105-124 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Otherpeer-review

2011

A transactional model of forgiveness in the service failure context: A customer-driven approach

Tsarenko, Y. & Tojib, D., 2011, In : Journal of Services Marketing. 25, 5, p. 381 - 392 12 p.

Research output: Contribution to journalArticleResearchpeer-review

Church marketing: The effect of market orientation on perceived benefits and church participation

Mulyanegara, R., Tsarenko, Y. & Mavondo, F., 2011, In : Services Marketing Quarterly. 32, 1, p. 60 - 82 23 p.

Research output: Contribution to journalArticleResearchpeer-review

Emotional intelligence as a moderator of coping strategies and service outcomes in circumstances of service failure

Gabbott, T., Tsarenko, Y. & Mok, W., 2011, In : Journal of Service Research. 14, 2, p. 234 - 248 15 p.

Research output: Contribution to journalArticleResearchpeer-review

Together and apart: Exploring structure of the corporate-NPO relationship

Simpson, D., Lefroy, K. & Tsarenko, Y., 2011, In : Journal of Business Ethics. 101, 2, p. 297 - 311 15 p.

Research output: Contribution to journalArticleResearchpeer-review

'You can spend your life dying or you can spend your life living': Identity transition in people who are HIV-positive

Tsarenko, Y. & Polonsky, M., 2011, In : Psychology & Health. 26, 4, p. 465 - 483 19 p.

Research output: Contribution to journalArticleResearchpeer-review

2010

An empirical investigation on the role of market orientation in church participation

Mulyanegara, R., Tsarenko, Y. & Mavondo, F., 2010, In : International Journal of Nonprofit and Voluntary Sector Marketing. 15, 4, p. 339 - 351 13 p.

Research output: Contribution to journalArticleResearchpeer-review

Understanding consumer intention to use mobile services

Revels, J., Tojib, D. R. & Tsarenko, Y., 2010, In : Australasian Marketing Journal. 18, 2, p. 74 - 80 7 p.

Research output: Contribution to journalArticleResearchpeer-review

2009

"By the power vested in me...": Examining the 'marriage' of two sectors through nonprofit-corporate relationships

Lefroy, K., Tsarenko, Y. & Simpson, D., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Examining customer privacy concerns in dealings with financial institutions

Tsarenko, Y. & Tojib, D. R., 2009, In : Journal of Consumer Marketing. 26, 7, p. 468 - 476 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Insights into gendered consumption: Modelling retailer outcomes and consumer shopping characteristics

Campbell, C. L. (ed.), Tsarenko, Y. & Strizhakova, Y., 2009, p. 171 - 174. 4 p.

Research output: Contribution to conferenceOtherOther

Perceived market orientation and church participation

Mulyanegara, R. C., Tsarenko, Y. & Mavondo, F. T., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Predicting brand preferences: An examination of the predictive power of consumer personality and values in the Australian fashion market

Mulyanegara, R. C. & Tsarenko, Y., 2009, In : Journal of Fashion Marketing and Management. 13, 3, p. 358 - 371 14 p.

Research output: Contribution to journalArticleResearchpeer-review

Service failures and customer forgiveness in the healthcare sector

Tsarenko, Y. & Strizhakova, Y., 2009, 2009 AMA Winter Educator's Conference: Marketing Theory and Applications. Reynolds, K. & White, J. C. (eds.). Chicago Illinois USA: American Marketing Association, Vol. 20. p. 196 - 203 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The Big Five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality

Mulyanegara, R. C., Tsarenko, Y. & Anderson, A. A., 2009, In : Journal of Brand Management. 16, 4, p. 234 - 247 14 p.

Research output: Contribution to journalArticleResearchpeer-review

The development of competent marketing professionals

Walker, I. M., Tsarenko, Y., Wagstaff, P. E., Powell, I. H., Steel, M. & Brace-Govan, J. V. F., 2009, In : Journal of Marketing Education. 31, 3, p. 253 - 263 11 p.

Research output: Contribution to journalArticleResearchpeer-review

2008

A measurement of emotional intelligence in service encounters

Mok, W. H., Tsarenko, Y. & Gabbott, T. M., 2008, In : Australasian Marketing Journal. 16, 1, p. 20 - 29 10 p.

Research output: Contribution to journalArticleResearchpeer-review

Determinants of mobile entertainment use: A conceptual model

Tojib, D. R. & Tsarenko, Y., 2008, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat. Spanjaard, D., Denize, S. & Sharma, N. (eds.). Sydney NSW Australia: ANZMAC, p. 1 - 9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Examining non-medical service needs of women living with HIV/AIDS

Tsarenko, Y., Clulow, V. G. & Lefroy, K., 2008, Advances in Consumer Research. Lee, A. Y. & Soman, D. (eds.). Duluth MN USA: Association for Consumer Research, Vol. 35. p. 557-562 6 p. (Advances in Consumer Research).

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Management of nonprofit-business alliances: An exploratory study

Lefroy, K. & Tsarenko, Y., 2008, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat. Spanjaard, D., Denize, S. & Sharma, N. (eds.). Sydney NSW Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Psychological, product-related and situational influences in purchasing intimate apparel

Tsarenko, Y. & Mavondo, F. T., 2008, Proceedings of the 2008 AMA Winter Educators' Conference: Marketing Theory and Applications. Brown, T. J. & Gurhan-Canli, Z. (eds.). Chicago IL USA: American Marketing Association, Vol. 19. p. 154 - 160 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

"What about us? I mean, hey, we're growing, we're here": Women living with HIV/AIDS

Tsarenko, Y., 2008, Proceedings of the 2008 AMA Winter Educators' Conference: Marketing Theory and Applications. Brown, T. J. & Gurhan-Canli, Z. (eds.). Chicago IL USA: American Marketing Association, Vol. 19. p. 302 - 308 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2007

A proposed multi-dimensional approach to evaluating service recovery

Bhandari, M. S., Tsarenko, Y. & Polonsky, M. J., 2007, In : Journal of Services Marketing. 21, 3, p. 174 - 185 12 p.

Research output: Contribution to journalArticleResearchpeer-review

Customer privacy concern in dealings with financial institutions

Tsarenko, Y. & Stewart, D. B., 2007, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin New Zealand: Australia & New Zealand Marketing Academy (ANZMAC), p. 1045 - 1051 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Dyadic perspective on non-medical support services for women living with HIV/AIDS

Russell, J. M. & Tsarenko, Y., 2007, 2007 AMA Winter Educators' Conference: Marketing Theory and Applications. Dixon, A. L. & Machleit, K. A. (eds.). USA: American Marketing Association, Vol. 18. p. 267 - 274 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Health services encounters: Service failure and forgiveness

Tsarenko, Y. & Clulow, V. G., 2007, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin New Zealand: Australia & New Zealand Marketing Academy (ANZMAC), p. 2598 - 2604 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review