Personal profile
Biography
Prior to joining the Department of Marketing Associate Professor Yelena Tsarenko was Associate Professor of Economics at the Kiev International University of Civil Aviation, Ukraine. Yelena teaches at both undergraduate and graduate levels in business research methods and services marketing. She supervises higher degree research students in consumer psychology and services marketing. Yelena has published in numerous international marketing journals including the Journal of Service Research,European Journal of Marketing and the Journal of Business Research among others.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 12 Responsible Consumption and Production
Collaborations and top research areas from the last five years
Projects
- 4 Finished
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Bridging the intention-behaviour gap in the Australian tourism industry
Seenivasan, S. (Primary Chief Investigator (PCI)), Tsarenko, Y. (Chief Investigator (CI)) & Ma, J. (Chief Investigator (CI))
Tretail Labs Australia Pty Ltd
3/04/22 → 3/04/24
Project: Research
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Testing innovative painting ideas
Tsarenko, Y. (Primary Chief Investigator (PCI)) & Ma, J. (Chief Investigator (CI))
12/04/21 → 31/05/21
Project: Research
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ebabies: forecast and implications for society
Tsarenko, Y. (Primary Chief Investigator (PCI)), Ma, J. (Chief Investigator (CI)) & Wang, T. (Chief Investigator (CI))
1/07/20 → 28/02/21
Project: Research
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Is matching 'Destination Image' and 'Destination Society Stereotype’ likely to influence travellers’ attitudes toward tourism destination?
Tojib, D. (Primary Chief Investigator (PCI)), Tsarenko, Y. (Chief Investigator (CI)), Rahayu, S. (Partner Investigator (PI)) & Heruwasto, I. (Partner Investigator (PI))
1/05/17 → 31/05/18
Project: Research
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Effect of preroll ad choice on brand attitude and attitude toward the viewing experience
Newton, J., Newton, F. J., Wong, J. & Tsarenko, Y., Mar 2025, In: European Journal of Marketing. 59, 4, p. 999-1024 26 p.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile -
How does service robot anthropomorphism affect human co-workers?
Tojib, D., Sujan, R., Ma, J. & Tsarenko, Y., 27 Jun 2023, In: Journal of Service Management. 34, 4, p. 750-769 20 p.Research output: Contribution to journal › Article › Research › peer-review
56 Link opens in a new tab Citations (Scopus) -
Institutional work by migrant women leaders in precarious spaces of volunteering in Melbourne, Australia
Tsarenko, Y., Cruz, A. G. B., Snuggs, E. & Tojib, D., 2022, In: Gender, Place & Culture. 29, 5, p. 693-714 22 p.Research output: Contribution to journal › Article › Research › peer-review
6 Link opens in a new tab Citations (Scopus) -
Service robots or human staff? The role of performance goal orientation in service robot adoption
Tojib, D., Ho, T. H., Tsarenko, Y. & Pentina, I., Sept 2022, In: Computers in Human Behavior. 134, 16 p., 107339.Research output: Contribution to journal › Article › Research › peer-review
37 Link opens in a new tab Citations (Scopus) -
Sex robots: are we ready for them? An exploration of the psychological mechanisms underlying people’s receptiveness of sex robots
Ma, J., Tojib, D. & Tsarenko, Y., 2022, In: Journal of Business Ethics. 178, p. 1091-1107 17 p.Research output: Contribution to journal › Article › Research › peer-review
15 Link opens in a new tab Citations (Scopus)
Prizes
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Best paper in Psychology & Marketing track, the 10th Ineka Conference (Verona, Italy).
Tojib, D. (Recipient), Tsarenko, Y. (Recipient) & Lo, C. (Recipient), 2019
Prize: Prize (including medals and awards)
Press/Media
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How to get your staff to sell - without paying them more
Tsarenko, Y., Leo, C. & Tse, H.
5/10/18
1 item of Media coverage
Press/Media: Article/Feature