Yelena Tsarenko

Assoc Professor

20002019
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Personal profile

Biography

Prior to joining the Department of Marketing Associate Professor Yelena Tsarenko was Associate Professor of Economics at the Kiev International University of Civil Aviation, Ukraine. Yelena teaches at both undergraduate and graduate levels in business research methods and services marketing. She supervises higher degree research students in consumer psychology and services marketing. Yelena has published in numerous international marketing journals including the Journal of Service Research,European Journal of Marketing and the Journal of Business Research among others.

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2017 2018

Research Output 2000 2019

Consumer motivation for product disposal and its role in acquiring products for reuse

Simpson, D., Power, D., Riach, K. & Tsarenko, Y., Oct 2019, In : Journal of Operations Management. 65, 7, p. 612-635 24 p.

Research output: Contribution to journalArticleResearchpeer-review

Does consumer‐firm affiliation matter? The impact of social distance on consumers’ moral judgments

Lo, C., Tsarenko, Y. & Tojib, D., 2019, (Accepted/In press) In : Psychology and Marketing. 11 p.

Research output: Contribution to journalArticleResearchpeer-review

2 Citations (Scopus)

Reclaiming the future: understanding customer forgiveness of service transgressions

Tsarenko, Y., Strizhakova, Y. & Otnes, C. C., 1 May 2019, In : Journal of Service Research. 22, 2, p. 139-155 17 p.

Research output: Contribution to journalArticleResearchpeer-review

Shopping for well-being: the role of consumer decision-making styles

Maggoni, I., Sands, S., Kachouie, R. & Tsarenko, Y., Dec 2019, In : Journal of Business Research. 105, p. 21-32 12 p.

Research output: Contribution to journalArticleResearchpeer-review

The influence of online review exposure on reviewers’ intensity level of negative word of mouth

Rouliez, P., Tojib, D. & Tsarenko, Y., Jun 2019, In : Journal of Hospitality and Tourism Research. 43, 5, p. 712-733 22 p.

Research output: Contribution to journalArticleResearchpeer-review