Projects per year
Personal profile
Biography
Prior to joining the Department of Marketing Associate Professor Yelena Tsarenko was Associate Professor of Economics at the Kiev International University of Civil Aviation, Ukraine. Yelena teaches at both undergraduate and graduate levels in business research methods and services marketing. She supervises higher degree research students in consumer psychology and services marketing. Yelena has published in numerous international marketing journals including the Journal of Service Research,European Journal of Marketing and the Journal of Business Research among others.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Bridging the intention-behaviour gap in the Australian tourism industry
Seenivasan, S., Tsarenko, Y. & Ma, J.
Tretail Labs Australia Pty Ltd
3/04/22 → 3/04/24
Project: Research
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ebabies: forecast and implications for society
Tsarenko, Y., Ma, J. & Wang, T.
1/07/20 → 28/02/21
Project: Research
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Is matching 'Destination Image' and 'Destination Society Stereotype’ likely to influence travellers’ attitudes toward tourism destination?
Tojib, D., Tsarenko, Y., Rahayu, S. & Heruwasto, I.
1/05/17 → 31/05/18
Project: Research
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Institutional work by migrant women leaders in precarious spaces of volunteering in Melbourne, Australia
Tsarenko, Y., Cruz, A. G. B., Snuggs, E. & Tojib, D., 2022, In: Gender, Place & Culture. 29, 5, p. 693-714 22 p.Research output: Contribution to journal › Article › Research › peer-review
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Service robots or human staff? The role of performance goal orientation in service robot adoption
Tojib, D., Ho, T. H., Tsarenko, Y. & Pentina, I., Sep 2022, In: Computers in Human Behavior. 134, 16 p., 107339.Research output: Contribution to journal › Article › Research › peer-review
4 Citations (Scopus) -
Sex robots: are we ready for them? An exploration of the psychological mechanisms underlying people’s receptiveness of sex robots
Ma, J., Tojib, D. & Tsarenko, Y., 2022, In: Journal of Business Ethics. 178, p. 1091-1107 17 p.Research output: Contribution to journal › Article › Research › peer-review
2 Citations (Scopus) -
The role of perceived fit in the destination choice
Tojib, D., Tsarenko, Y., Ho, T. H., Tuteja, G. & Rahayu, S., 2022, In: Tourism Analysis. 27, 1, p. 63-76 14 p.Research output: Contribution to journal › Article › Research › peer-review
1 Citation (Scopus) -
How and when frontline employees’ resilience drives service-sales ambidexterity: the role of cognitive flexibility and leadership humility
Sok, K. M., Sok, P., Tsarenko, Y. & Widjaja, J. T., 2021, In: European Journal of Marketing. 55, 11, p. 2965-2987 23 p.Research output: Contribution to journal › Article › Research › peer-review
3 Citations (Scopus)
Prizes
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Best paper in Psychology & Marketing track, the 10th Ineka Conference (Verona, Italy).
Tojib, Dewi (Recipient), Tsarenko, Yelena (Recipient) & Lo, C. (Recipient), 2019
Prize: Prize (including medals and awards)
Press/Media
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How to get your staff to sell - without paying them more
Yelena Tsarenko, Cheryl Leo & Herman Tse
5/10/18
1 item of Media coverage
Press/Media: Article/Feature