Yelena Tsarenko

Assoc Professor

20002019
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Personal profile

Biography

Prior to joining the Department of Marketing Associate Professor Yelena Tsarenko was Associate Professor of Economics at the Kiev International University of Civil Aviation, Ukraine. Yelena teaches at both undergraduate and graduate levels in business research methods and services marketing. She supervises higher degree research students in consumer psychology and services marketing. Yelena has published in numerous international marketing journals including the Journal of Service Research,European Journal of Marketing and the Journal of Business Research among others.

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2017 2018

Research Output 2000 2019

A paradoxical dynamic in a service labyrinth: insights from HIV care

Cruz, A. G. B., Snuggs, E. & Tsarenko, Y., 2018, In : European Journal of Marketing. 52, 11, p. 2252-2265 14 p.

Research output: Contribution to journalArticleResearchpeer-review

When and why do social resources influence employee advocacy? The role of personal investment and perceived recognition

Tsarenko, Y., Leo, C. & Tse, H. H. M., 31 Jan 2018, In : Journal of Business Research. 82, p. 260-268 9 p.

Research output: Contribution to journalArticleResearchpeer-review

A portrait of intimate apparel female shoppers: a segmentation study

Tsarenko, Y. & Lo, C. J., 1 Feb 2017, In : Australasian Marketing Journal. 25, 1, p. 67-75 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Relationship governance for very different partners: the corporation-nonprofit case

Tsarenko, Y. & Simpson, D. F., 1 May 2017, In : Industrial Marketing Management. 63, p. 31-41 11 p.

Research output: Contribution to journalArticleResearchpeer-review