Wendy Stubbs

Assoc Professor


Research activity per year

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Personal profile


Wendy Stubbs is an Associate Professor in the Human Geography Discipline in the School of Social Sciences at Monash University, Melbourne, Australia. Her research seeks to understand how business can more holistically address its environmental, social and economic responsibilities. Her PhD (2006) in corporate sustainability developed a ‘sustainability business model’ that integrates sustainability into the core business model. This research is recognised as pioneering in the field of business models for sustainability, and her research continues to explore business models that are grounded in the principles of sustainability. Current research projects are investigating the emergence of new  business models for sustainability, such as B Corps –  whose purpose-driven business model ‘uses the power of business to solve social and environmental problems’ –  and 'purpose ecosystems' that support the emergence of purpose-driven businesses. She is currently exploring the role of 'purpose ecosystems' as a private governance mechanism to achieve the Sustainable Development Goals (SDG)s. In addition, Wendy’s research examines sustainability reporting and integrated reporting (IR), which promises to streamline reporting to enhance accountability and stewardship to improve management of environmental, social, human and financial capital. Recent research investigated how organisations reconcile the multitude of reporting frameworks with the introduction of the SDGs, and the implications for reporting effectiveness. Prior to her academic career, Wendy was a senior executive in the telecommunications and IT industries.


Research area keywords

  • corporate sustainability
  • corporate social responsibility
  • sustainable business models
  • sustainability reporting
  • integrated reporting
  • purpose ecosystems


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