If you made any changes in Pure these will be visible here soon.

Personal profile


Wasim Ahmad Joined Monash University Malaysia in July, 2021. He earned his Ph.D. in Marketing from Business School, University of International Business and Economics. He also holds Master in Management (Marketing) and MBA, both from COMSATS University Islamabad. He did his Postdoc Fellowship at Florida State University.

Wasim is specialized in International Marketing and Brand Management. He has taught modules including Services Marketing, Customer Relationship Management, and Strategic Brand Management. Currently, he teaches International Marketing in Monash at both undergraduate (MKW3444) and postgraduate level (MKM5260). He also has experience in leading modules and developing curriculum.

He undertakes research in various marketing topics including brand betrayals, consumers’ negative emotions, cross-cultural consumer behavior, and marketing ethics. His research works have appeared in famous outlets such as the Journal of Business Research, Annals of Tourism Research, International Journal of Hospitality Management, Journal of Retailing and Consumer Services, Asia Pacific Journal of Marketing and Logistics, among others.

Monash teaching commitment

  • MKW3444 International Marketing
  • MKM5260 International Marketing
  • MMKT3516 Strategic Brand Management
  • MKT02803 Customer Relationship Management
  • BMKT1016 Services Marketing

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Marketing, Doctor of Philosophy, University of International Business and Economics

1 Sep 201415 Jun 2018

Award Date: 26 Jun 2018

Marketing, MS, COMSATS University Islamabad

1 Feb 20131 Feb 2015

Award Date: 15 Mar 2015

Research area keywords

  • Brand betrayals
  • Consumers’ negative emotion
  • Cross-cultural consumer behavior
  • Consumer ethics


Recent external collaboration on country/territory level. Dive into details by clicking on the dots or