Projects per year
Personal profile
Biography
Dr Verity Trott is Senior Lecturer in Digital Media Research in the School of Media, Film and Journalism.
My research and teaching practices typically combine data analytics with ethnographic practices to analyse the political, cultural and social dimensions of digital media technologies, with a particular focus on digital activism, online communities, and digital cultures.
My monograph Feminist Activism & Platform Politics (2022) explores how social, cultural and political values relating to gender are negotiated in digital spaces by a range of stakeholders.
My key theoretical contributions have included theorising digital networks and the characteristics of counterpublics online, particularly in relation to feminist activism (including the #MeToo movement), and understanding how digital technology is used in the production of gendered online harassment and hegemonic masculinity. You can find my research published in leading international journals including New Media & Society; Information, Communication & Society; and Feminist Media Studies.
Research profiles: Google scholar | academia.edu | researchgate
I am a founding member of the Automated Society Working Group in which I have contributed to several projects including funded research exploring the impacts of "dark" ads on Australian social media users, and Australian attitudes toward facial recognition technology.
My current research agenda continues to explore how social, cultural and political values are negotiated in digital spaces through a number of objectives and projects:
- How misogynistic extremism and male supremacism can be governed online;
- How algorithmic and automated systems shape and contribute to the construction of 'diversity' and gendered values in the personalisation and targeting of content on digital platforms;
- Feminist data politics and the perceived tensions between feminist epistemologies and the logic of datafication.
Graduate Supervision
I am interested in supervising projects that relate to digital activism, feminism, online communities, platform politics and cultures of digital and automated technology. I am currently supervising projects about: far-right digital networks; the experiences of Indonesian LGBTQ+ people in digital healthcare; surveillance practices and the construction of Chinese women's bodies on workout vlogs; comparative analysis of Egyptian and New Zealand digital news media representations of women; data-driven solutions to gendered violence in public spaces; and the enduring life sensibility of Disney fandom.
Research area keywords
- Online communities
- Digital activism
- Masculinities
- Feminism
- Social network and social medias
- Digital media
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 5 Gender Equality
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SDG 10 Reduced Inequalities
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SDG 16 Peace, Justice and Strong Institutions
Collaborations and top research areas from the last five years
Projects
- 5 Finished
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Barriers and drivers into young people aged 15-24 years utilising the National Careers Institute’s School Leavers Information Service
Roberts, S. (Primary Chief Investigator (PCI)), Lyall, B. (Chief Investigator (CI)), Smith, J. (Chief Investigator (CI)), Robards, B. (Chief Investigator (CI)), Trott, V. (Chief Investigator (CI)), Wright, B. (Chief Investigator (CI)), Waite, C. (Chief Investigator (CI)) & Smith, J. (Chief Investigator (CI))
30/06/21 → 31/10/21
Project: Research
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Young people’s experience with Australian public services
Robards, B. (Primary Chief Investigator (PCI)), Roberts, S. (Chief Investigator (CI)), Lindsay, J. (Chief Investigator (CI)), Barbosa Neves, B. (Chief Investigator (CI)), Ghazarian, Z. (Chief Investigator (CI)), Smith, J. (Chief Investigator (CI)), Laughland-Booy, J. (Chief Investigator (CI)) & Trott, V. (Chief Investigator (CI))
24/01/20 → 30/10/20
Project: Research
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Data Visualisation and Policymaking
Trott, V. (Chief Investigator (CI)), Alan, W. (Chief Investigator (CI)) & Nash, K. (Chief Investigator (CI))
1/01/20 → 31/12/21
Project: Research
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The Politics of Data Visualisations
Allen, W. (Primary Chief Investigator (PCI)), Trott, V. (Chief Investigator (CI)) & Nash, K. (Chief Investigator (CI))
1/01/20 → 1/12/21
Project: Research
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Unregulated and segmented dark ads on social media: consumer education and regulatory options
Andrejevic, M. (Primary Chief Investigator (PCI)), Trott, V. (Chief Investigator (CI)), Fordyce, R. (Chief Investigator (CI)) & Li, L. (Chief Investigator (CI))
27/08/19 → 30/08/20
Project: Research
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Neoliberal capitalism and the political aesthetics of tradwife imagery
Richards, I., Jones, C. & Trott, V., 2025, (Accepted/In press) In: Distinktion: Journal of Social Theory. 16 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access2 Link opens in a new tab Citations (Scopus) -
Public service sentiment in Australian digital communities on Reddit and Whirlpool during the COVID-19 pandemic
Trott, V., Lyall, B., Jones, C., Robards, B. & Roberts, S., 2025, (Accepted/In press) In: Media International Australia. 19 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access -
‘Adolescence’, manufactured outrage and instructed victimhood: How the discourse on boys’ alienation is fuelled by anti-feminist agendas
Roberts, S., Fairchild, J., Keleher, H., Trott, V. & Wescott, S., 2025, (Accepted/In press) In: European Journal of Cultural Studies. 9 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access3 Link opens in a new tab Citations (Scopus) -
Streaming diversity: studying screen diversity in the streaming era
Edmond, M., Khoo, O., Perkins, C. & Trott, V., Aug 2024, In: Convergence. 30, 4, p. 1315-1330 16 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access6 Link opens in a new tab Citations (Scopus) -
‘You can’t trust the mainstream media’: exploring shifts in racist, homophobic, transphobic, sexist, antisemitic and Islamophobic sentiment within Australian far-right alternative news media
Jones, C., Trott, V., Robards, B. & Roberts, S., 2024, (Accepted/In press) In: Media International Australia. 19 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access3 Link opens in a new tab Citations (Scopus)
Prizes
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Faculty of Arts Dean's Special Commendation for Excellence for Research Enterprise, 2021
Robards, B. (Recipient), Roberts, S. (Recipient), Lyall, B. (Recipient), Barbosa Neves, B. (Recipient), Ghazarian, Z. (Recipient), Trott, V. (Recipient), Lindsay, J. (Recipient), Smith, J. (Recipient) & Laughland-Booy, J. (Recipient), 2021
Prize: Prize (including medals and awards)
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MFJ Education Award 2020 (Innovation in Online Teaching)
Trott, V. (Recipient), 10 Sept 2020
Prize: Prize (including medals and awards)
Activities
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"Illuminating Dark Ads" - Association of Internet Researchers
Andrejevic, M. (Speaker), Trott, V. (Speaker), Fordyce, R. (Speaker) & Li, L. (Speaker)
27 Oct 2020 → 1 Nov 2020Activity: Participating in or organising an event types › Contribution to conference
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"Tracking Dark Ads" workshop, Creative Directions Festival, Monash University
Andrejevic, M. (Speaker), Fordyce, R. (Speaker), Trott, V. (Speaker) & Li, L. (Organiser)
8 Oct 2020Activity: Participating in or organising an event types › Contribution to workshop, seminar, course
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“Dark ads and the spread of disinformation.”
Andrejevic, M. (Contributor), Fordyce, R. (Contributor), Trott, V. (Contributor) & Li, L. (Contributor)
21 May 2020Activity: Community Talks, Presentations, Exhibitions and Events › Public event
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Artificial Intelligence: Australia's Ethics Framework: A Submission in Response to the Discussion Paper
Fordyce, R. (Fellow), Andrejevic, M. (Fellow), Li, N. (Fellow), Trott, V. (Fellow) & Jethani, S. (Contributor)
31 May 2019Activity: External Academic Engagement › Submissions to industry or govt committees, commissions and inquiries
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Dark Social Spaces symposium
Li, L. (Speaker), Andrejevic, M. (Speaker), Fordyce, R. (Speaker) & Trott, V. (Speaker)
2019Activity: Participating in or organising an event types › Contribution to conference
Press/Media
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How the discourse on boys’ alienation is fuelled by anti-feminist agendas
Roberts, S., Fairchild, J., Wescott, S., Trott, V. & Keleher, H.
15/04/25
1 Media contribution
Press/Media: Article/Feature
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Melbourne's social media sentiment + the pandemic
5/08/20
1 Media contribution
Press/Media: Profile/Interview
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