Research Output per year
What channels should be employed? A comparison of traditional and emerging channel effects on perceived value and satisfactionSands, S., Ferraro, C. & Dagger, T., 2010, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less'. Ballantine, P. & Finsterwalder, J. (eds.). Christchurch New Zealand: Department of Management, University of Canterbury, p. 1 - 7 7 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review