Tracey Danaher


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Research Output 2003 2018

Conference Paper

What channels should be employed? A comparison of traditional and emerging channel effects on perceived value and satisfaction

Sands, S., Ferraro, C. & Dagger, T., 2010, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less'. Ballantine, P. & Finsterwalder, J. (eds.). Christchurch New Zealand: Department of Management, University of Canterbury, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review