Research output per year
Research output per year
Personal profile
Biography
Dr Winchester is a marketing lecturer at Monash Business School where she teaches within the Bachelor of International Business. Prior to moving to Australia, she was a Senior Lecturer at Harper Adams University College in the UK. She has also been a visiting professor at Fachhochschule Bingen - University of Applied Sciences, in Germany, the Beijing Agricultural College in China, and Ecole Supandeacute;rieure de Commerce de Dijon in France.
She has published in both marketing and educational journals, as well as presented at conferences in Australia and overseas. Her more recent research interests are the application of consumer behaviour to political voting behaviour, blended learning, and gamification within higher education.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Research area keywords
- consumer behaviour
- political marketing
- Decision Making
- Gamification
- Assessment
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Born flipped - blended learning classrooms for an entire business program
Winchester, T., Johnstone, B., Treisman, D. & Teh, D., 2016, ICICTE 2016: Proceedings of The International Conference on Information Communication Technologies in Education. Morris, L. & Tsolakidis, C. (eds.). 1st ed. Southampton UK: International Conference on Information, Communication Technologies in Education, p. 314-322 9 p.Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Other › peer-review
Open AccessFile -
Conceptualizing usage in voting behavior for political marketing: An application of consumer behavior
Winchester, T., Hall, J. & Binney, W., 2 Jul 2016, In: Journal of Political Marketing. 15, 2-3, p. 259-284 26 p.Research output: Contribution to journal › Article › Research › peer-review
13 Citations (Scopus) -
How usage influences young adult voting decision-making: An SEM analysis
Winchester, T., Hall, J. & Binney, W., 2 Jan 2016, In: Journal of Nonprofit and Public Sector Marketing. 28, 1, p. 40-65 26 p.Research output: Contribution to journal › Article › Research › peer-review
7 Citations (Scopus) -
Evaluating young adult voter decision-making involvement within a compulsory political system
Winchester, T., Hall, J. & Binney, W., 8 Jun 2015, In: Qualitative Market Research. 18, 3, p. 252-277 26 p.Research output: Contribution to journal › Article › Research › peer-review
10 Citations (Scopus) -
A longitudinal investigation of the impact of faculty reflective practices on students' evaluations of teaching
Winchester, T. M. & Winchester, M. K., Jan 2014, In: British Journal of Educational Technology. 45, 1, p. 112-124 13 p.Research output: Contribution to journal › Article › Research › peer-review
27 Citations (Scopus)