Tiffany Winchester

Dr

20112016
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Personal profile

Biography

Dr Winchester is a marketing lecturer at Monash Business School where she teaches within the Bachelor of International Business. Prior to moving to Australia, she was a Senior Lecturer at Harper Adams University College in the UK. She has also been a visiting professor at Fachhochschule Bingen - University of Applied Sciences, in Germany, the Beijing Agricultural College in China, and Ecole Supandeacute;rieure de Commerce de Dijon in France. 

She has published in both marketing and educational journals, as well as presented at conferences in Australia and overseas. Her more recent research interests are the application of consumer behaviour to political voting behaviour, blended learning, and gamification within higher education.

Research area keywords

  • consumer behaviour
  • political marketing
  • Decision Making
  • Gamification
  • Assessment

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Research Output 2011 2016

  • 9 Article
  • 1 Chapter (Book)
  • 1 Conference Paper

Born flipped - blended learning classrooms for an entire business program

Winchester, T., Johnstone, B., Treisman, D. & Teh, D., 2016, ICICTE 2016: Proceedings of The International Conference on Information Communication Technologies in Education. Morris, L. & Tsolakidis, C. (eds.). 1st ed. Southampton UK: International Conference on Information, Communication Technologies in Education, p. 314-322 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperOtherpeer-review

Open Access
File
1 Citation (Scopus)

Conceptualizing usage in voting behavior for political marketing: An application of consumer behavior

Winchester, T., Hall, J. & Binney, W., 2 Jul 2016, In : Journal of Political Marketing. 15, 2-3, p. 259-284 26 p.

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)

How usage influences young adult voting decision-making: An SEM analysis

Winchester, T., Hall, J. & Binney, W., 2 Jan 2016, In : Journal of Nonprofit and Public Sector Marketing. 28, 1, p. 40-65 26 p.

Research output: Contribution to journalArticleResearchpeer-review

2 Citations (Scopus)

Evaluating young adult voter decision-making involvement within a compulsory political system

Winchester, T., Hall, J. & Binney, W., 8 Jun 2015, In : Qualitative Market Research. 18, 3, p. 252-277 26 p.

Research output: Contribution to journalArticleResearchpeer-review

14 Citations (Scopus)

A longitudinal investigation of the impact of faculty reflective practices on students' evaluations of teaching

Winchester, T. M. & Winchester, M. K., Jan 2014, In : British Journal of Educational Technology. 45, 1, p. 112-124 13 p.

Research output: Contribution to journalArticleResearchpeer-review