20072020

Research output per year

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Research Output

2019

Franchising research in marketing: suggestions for future research

Mani, S., Wathne, K. H. & Antia, K. D., Feb 2019, Handbook of Research on Distribution Channels. Ingene, C. A., Brown, J. R. & Dant, R. P. (eds.). 1st ed. Cheltenham UK: Edward Elgar Publishing, p. 470-485 16 p. (Research Handbooks in Business and Management).

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

2018

Sales professionals’ use of social media to create and deploy social capital in US and Indian companies

Kashyap, R., Mani, S., Kothandaraman, P. & Agnihotri, R., 2018, Social Media Marketing: Emerging Concepts and Applications. Heggde, G. & Shainesh, G. (eds.). Singapore: Palgrave Macmillan, p. 143-158 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

2017

Franchisor-franchisee bankruptcy and the efficacy of franchisee governance

Antia, K. D., Mani, S. & Wathne, K. H., 1 Dec 2017, In : Journal of Marketing Research. 54, 6, p. 952-967 16 p.

Research output: Contribution to journalArticleResearchpeer-review

9 Citations (Scopus)

Stock market and network influence on alliance formation: evidence from the biopharmaceutical industry

Mani, S., Kothandaraman, P., Kashyap, R. & Ashnai, B., 2 Jan 2017, In : Journal of Marketing Theory and Practice. 25, 1, p. 69-85 17 p.

Research output: Contribution to journalArticleResearchpeer-review

2016

Konica Minolta Business Solutions: A Professional Approach to Selling (A), (B), and (C)

Kothandaraman, P., Mani, S. & Healy, W., 2016, In : Case Research Journal . p. 111-127

Research output: Contribution to journalArticleOtherpeer-review

Linking new product alliances to stock returns and risk

Mani, S., 2016, In : Journal of Strategic Marketing. 24, 2, p. 131-143 13 p.

Research output: Contribution to journalArticleResearchpeer-review

2 Citations (Scopus)

Sales role-plays and mock interviews: an investigation of student performance in sales competitions

Mani, S., Kothandaraman, P., Kashyap, R. & Ashnai, B., 1 Dec 2016, In : Journal of Marketing Education. 38, 3, p. 183-198 16 p.

Research output: Contribution to journalArticleResearchpeer-review

3 Citations (Scopus)
2015

Product alliances, alliance networks, and shareholder value: evidence from the biopharmaceutical industry

Mani, S. & Luo, X., 1 Mar 2015, In : International Journal of Research in Marketing. 32, 1, p. 9-22 14 p.

Research output: Contribution to journalArticleResearchpeer-review

12 Citations (Scopus)
2007

Entry Mode and Equity Level: A Multilevel Examination of Foreign Direct Investment Ownership Structure

Mani, S., Antia, K. D. & Rindfleisch, A., 2007, In : Strategic Management Journal. p. 857-866

Research output: Contribution to journalArticleResearchpeer-review