Sudha Mani

Dr

Accepting PhD Students

20072020

Research activity per year

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Personal profile

Biography

Professor Sudha Mani joined the marketing department at Monash Business School, Melbourne, Australia in May 2017. She earned her Ph.D. in Marketing from the Ivey School of Business, Western University, Canada.

Her research interest is broadly in the area of marketing strategy. Within this, her research focuses on two main areas: (1) inter-firm relations (franchise, alliances, and buyer-supplier relations) and (2) sales management. She is an empirical modeler and applies advanced econometric methods including endogeneity correction to regression-based analysis and is proficient in working with big data. She has published articles in the Journal of Marketing ResearchStrategic Management JournalInternational Journal of Research in MarketingJournal of Marketing Education, among others. She has also published articles in the business press - https://www.businessfranchiseaustralia.com.au/expert-advice/what-can-franchisors-and-franchisees-do-reduce-risk-franchisee-insolvency

Also see - https://lens.monash.edu/@sudha-mani for more articles.

 

Previously, she has held academic positions at William Paterson University (in Sales) and at the University of Texas at Arlington (in Marketing) in the United States. She also has prior account management experience in advertising in India. She brings her global perspective to both her research and teaching.

Research interests

Research interests: Business-to-business marketing (franchising, buyer-supplier, alliances), sales management, marketing-finance interface. 

Supervision interests

I like mentoring students and have worked with Ph.D. and graduate and under-graduate students. I am keen on working with hard working, highly motivated individuals with research interest in the broad area of marketing strategy and more specifically in business-to-business marketing, franchising and sales management. Students with a background in information technolgoy, economics, or statistics are preferred. Please write to me with your interests. 

Monash teaching commitment

MKF3471 - Sales Management and Negotiation

MKF5351 – Marketing Strategy Masterclass 

External positions

Member, Small Business and Franchising Consultative Committee, Australian Competition and Consumer Commission (ACCC) (Australia)

Mar 2020 → …

Research area keywords

  • B2b Marketing
  • Franchising
  • Sales management
  • Marketing Strategy

Network

Recent external collaboration on country level. Dive into details by clicking on the dots or
  • Marc Fischer

    Sudha Mani (Host)

    Mar 2020

    Activity: Hosting a visitor types​Hosting an academic or industry visitor

  • Leonard Lee

    Sudha Mani (Host)

    Nov 2019

    Activity: Hosting a visitor types​Hosting an academic or industry visitor

  • Kenneth H. Wathne

    Sudha Mani (Host)

    14 Mar 2019

    Activity: Hosting a visitor types​Hosting an academic or industry visitor

  • Donnel Briley

    Sudha Mani (Host)

    2019

    Activity: Hosting a visitor types​Hosting an academic or industry visitor

  • Stephan Ludwig

    Sudha Mani (Host)

    4 Sep 2019

    Activity: Hosting a visitor types​Hosting an academic or industry visitor

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