20072022

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Personal profile

Biography

Professor Sudha Mani joined the marketing department at Monash Business School, Melbourne, Australia in May 2017. She earned her Ph.D. in Marketing from the Ivey School of Business, Western University, Canada.

Her research interest is broadly in the area of marketing strategy. Within this, her research focuses on two main areas: (1) inter-organizational relations (franchise, alliances, and buyer-supplier relations) and (2) sales management. She is an empirical modeler, applies advanced econometric methods, including endogeneity correction to regression-based analysis, and is proficient in working with big data. She has published articles in leading journals, including the Journal of Marketing ResearchStrategic Management Journal, Decision SciencesInternational Journal of Research in Marketingand Journal of Marketing Education.

Underpinned by her research, she has influenced the creation of Australia's first public registry of franchise disclosure documents. She has also contributed to changes to the Franchising Code of Conduct 2021 and the Franchise Council of Australia's Franchisee Guidelines. She was awarded the 2021 Dean's Award for Research Impact for her contributions to franchising in Australia. 

She has also published articles in the business press - https://www.businessfranchiseaustralia.com.au/expert-advice/what-can-franchisors-and-franchisees-do-reduce-risk-franchisee-insolvency

Also see - https://lens.monash.edu/@sudha-mani for more articles.

Sudha is a passionate educator and has consistently received positive feedback (quantitative and qualitative) on her teaching. At Monash, Sudha was recognized with the Vice-Chancellor's Diversity and Inclusion Award for developing the Indigenous Business Marketing Challenge in her curriculum. She contibutes to the development of the Master of Indigenous Business Leadership.  

She has account management experience working in advertising in India. She has lived in india, Canada, United States, and now Australia and brings her global perspective to research and teaching.

Research interests

Research interests: Business-to-business marketing (franchising, buyer-supplier, alliances), sales management, marketing-finance interface. 

Supervision interests

I like mentoring students and work with Ph.D., graduate, and under-graduate students.

I am keen on working with hard working, highly motivated individuals with research interest in the broad area of marketing strategy and more specifically in business-to-business marketing, franchising, and sales management. Students with a background in information technolgoy, economics, or statistics are preferred. Please write to me with your interests. 

Monash teaching commitment

MKF3471 - Sales Management and Negotiation

MKF5351 – Marketing Strategy Masterclass 

External positions

Member, Small Business and Franchising Consultative Committee, Australian Competition and Consumer Commission (ACCC) (Australia)

Mar 2020 → …

Research area keywords

  • B2b Marketing
  • Franchising
  • Sales management
  • Marketing Strategy

Network

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