20022020

Research output per year

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Personal profile

Research interests

Marketing systems, Social marketing, Consumer vulnerability, Water, sanitation and hygiene (WaSH), Informal sector.

Biography

Dr Stephen Saunders is a senior lecturer in the Department of Marketing, Monash Business School, Monash University. He holds a MCom and MBA from the University of the Witwatersrand, and a DCom from the University of Johannesburg. He also holds a Graduate Certificate in Higher Education from Monash University, and is an Australian Marketing Institute Certified Practising Marketer (CPM).

Stephen’s work focuses on the impact of marketing systems on society. He also has a particular interest in systems dynamics, water, sanitation and hygiene, the informal sector and participatory action methods. His work has been published in leading marketing journals including Marketing Theory, Journal of Services Marketing, Journal of Social Marketing, Advances in Consumer Research, Journal of Service Theory and Practice, and Journal of Economic Psychology. As his research interests are mainly multidisciplinary he has also published in leading public health and development journals such as Social Science & Medicine and Habitat International. Stephen has been awarded a number of teaching awards including the Dean's Award for Teaching Excellence and a Vice-Chancellor's Education Award Nomination. He has also secured category A Australian Department of Foreign Affairs & Trade and Australian Aid funding for his work. He enjoys cycling, football and travel.

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Projects

Research Output

A simplified approach to understanding customer support and help during self-service encounters

van Tonder, E., Saunders, S. G. & de Beer, L. T., 2020, In : International Journal of Quality and Reliability Management. 37, 4, p. 609-634 26 p.

Research output: Contribution to journalArticleResearchpeer-review

Explicating the resource integration process during self-service socialisation: conceptual framework and research propositions

van Tonder, E., Saunders, S. G. & Farquhar, J. D., 2020, (Accepted/In press) In : Journal of Business Research. 8 p.

Research output: Contribution to journalArticleResearchpeer-review

Social marketing interventions: insights from a system dynamics simulation model

Saunders, S. G. & Truong, V. D., 2019, In : Journal of Social Marketing. 9, 3, p. 329-342 14 p.

Research output: Contribution to journalArticleResearchpeer-review

Systems social marketing: a critical appraisal

Truong, V. D., Saunders, S. G. & Dong, X. D., 2019, In : Journal of Social Marketing. 9, 2, p. 180-203 24 p.

Research output: Contribution to journalArticleResearchpeer-review

7 Citations (Scopus)

The relationship between marketing agility and financial performance under different levels of market turbulence

Zhou, J., Mavondo, F. T. & Saunders, S. G., Nov 2019, In : Industrial Marketing Management. 83, p. 31-41 10 p.

Research output: Contribution to journalArticleResearchpeer-review

4 Citations (Scopus)

Prizes

Dean’s Award for Teaching Excellence

Saunders, Stephen (Recipient), 2006

Prize: Prize (including medals and awards)

Dean’s Award for Teaching Excellence

Saunders, Stephen (Recipient), 2011

Prize: Prize (including medals and awards)