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Personal profile

Research interests

Marketing systems, Social marketing, Consumer vulnerability, Water, sanitation and hygiene (WaSH), Informal sector.


Dr Stephen Saunders is a senior lecturer in the Department of Marketing, Monash Business School, Monash University. He holds a MCom and MBA from the University of the Witwatersrand, and a DCom from the University of Johannesburg. He also holds a Graduate Certificate in Higher Education from Monash University, and is an Australian Marketing Institute Certified Practising Marketer (CPM).

Stephen’s work focuses on the impact of marketing systems on society. He also has a particular interest in systems dynamics, water, sanitation and hygiene, the informal sector and participatory action methods. His work has been published in leading marketing journals including Marketing Theory, Journal of Services Marketing, Journal of Social Marketing, Advances in Consumer Research, Journal of Service Theory and Practice, and Journal of Economic Psychology. As his research interests are mainly multidisciplinary he has also published in leading public health and development journals such as Social Science & Medicine and Habitat International. Stephen has been awarded a number of teaching awards including the Dean's Award for Teaching Excellence and a Vice-Chancellor's Education Award Nomination. He has also secured category A Australian Department of Foreign Affairs & Trade and Australian Aid funding for his work. He enjoys cycling, football and travel.

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Projects 2013 2016

Research Output 2002 2019

Systems social marketing: a critical appraisal

Truong, V. D., Saunders, S. G. & Dong, X. D., 2019, In : Journal of Social Marketing. 9, 2, p. 180-203 24 p.

Research output: Contribution to journalArticleResearchpeer-review

The importance of customer citizenship behaviour in the modern retail environment: introducing and testing a social exchange model

Tonder, E. V., Saunders, S. G., Lisita, I. T. & de Beer, L. T., 1 Nov 2018, In : Journal of Retailing and Consumer Services. 45, p. 92-102 11 p.

Research output: Contribution to journalArticleResearchpeer-review

The relationship between marketing agility and financial performance under different levels of market turbulence

Zhou, J., Mavondo, F. T. & Saunders, S. G., 22 Nov 2018, (Accepted/In press) In : Industrial Marketing Management. 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Fostering water, sanitation and hygiene (WaSH) marketing exchanges using participatory processes: A guide for working with residents of informal settlements in the Pacific

Barrington, D. J., Bartram, J., Meo, S., Saunders, S. G., Shields, K. F., Sridharan, S. & Souter, R., 1 Mar 2017, Brisbane Qld Australia: International WaterCentre. 98 p.

Research output: Book/ReportCommissioned ReportOther

Open Access

Markets and marketing research on poverty and its alleviation: summarizing an evolving logic toward human capabilities, well-being goals and transformation

Sridharan, S., Barrington, D. J. & Saunders, S. G., 1 Sep 2017, In : Marketing Theory. 17, 3, p. 323-340 18 p.

Research output: Contribution to journalArticleResearchpeer-review


Dean’s Award for Teaching Excellence

Stephen Saunders (Recipient), 2006

Prize: Prize (including medals and awards)

Dean’s Award for Teaching Excellence

Stephen Saunders (Recipient), 2011

Prize: Prize (including medals and awards)