Projects per year
Personal profile
Research interests
Marketing systems, Social marketing, Consumer vulnerability, Water, sanitation and hygiene (WaSH), Informal sector.
Biography
Dr Stephen Saunders is a senior lecturer in the Department of Marketing, Monash Business School, Monash University. He holds a MCom and MBA from the University of the Witwatersrand, and a DCom from the University of Johannesburg. He also holds a Graduate Certificate in Higher Education from Monash University, and is an Australian Marketing Institute Certified Practising Marketer (CPM).
Stephen’s work focuses on the impact of marketing systems on society. He also has a particular interest in systems dynamics, water, sanitation and hygiene, the informal sector and participatory action methods. His work has been published in leading marketing journals including Marketing Theory, Journal of Services Marketing, Journal of Social Marketing, Advances in Consumer Research, Journal of Service Theory and Practice, and Journal of Economic Psychology. As his research interests are mainly multidisciplinary he has also published in leading public health and development journals such as Social Science & Medicine and Habitat International. Stephen has been awarded a number of teaching awards including the Dean's Award for Teaching Excellence and a Vice-Chancellor's Education Award Nomination. He has also secured category A Australian Department of Foreign Affairs & Trade and Australian Aid funding for his work. He enjoys cycling, football and travel.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Collaborations and top research areas from the last five years
Projects
- 1 Finished
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Water and Sanitation Markets in the Pacific: Understanding Demand and Fostering Sustainable WASH Marketplaces
Barrington, D. (Primary Chief Investigator (PCI)), Aalbersberg, W. (Chief Investigator (CI)), Amjad, U. (Chief Investigator (CI)), Bartram, J. (Chief Investigator (CI)), Saunders, S. (Chief Investigator (CI)), Souter, R. (Chief Investigator (CI)) & Sridharan, S. (Chief Investigator (CI))
1/06/13 → 1/06/16
Project: Research
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Customer helping behaviour in the banking environment: a gift-giving perspective and research agenda
van Tonder, E. & Saunders, S. G., 2 Jan 2025, In: International Journal of Bank Marketing. 43, 1, p. 47-61 15 p.Research output: Contribution to journal › Article › Research › peer-review
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Fieldwork in pro-poor tourism: a reflexive account
Truong, V. D., Knight, D. W., Pham, Q., Nguyen, T. T., Nguyen, T. D. & Saunders, S. G., 2024, In: Tourism Recreation Research. 49, 5, p. 969-981 13 p.Research output: Contribution to journal › Article › Research › peer-review
2 Citations (Scopus) -
Leveraging an ‘economy of kindness’ through non-monetary value exchange to improve community well-being
Saunders, S. G. & Truong, V. D., Sept 2024, In: Marketing Theory. 24, 3, p. 449-464 16 p.Research output: Contribution to journal › Article › Research › peer-review
1 Citation (Scopus) -
Tourism and social marketing: an integrative review
Truong, V. D., Saunders, S. G., Tkaczynski, A. & Rundle-Thiele, S., 2024, In: Journal of Sustainable Tourism. 32, 12, p. 2698-2717 20 p.Research output: Contribution to journal › Article › Research › peer-review
2 Citations (Scopus) -
Social and personal factors influencing green customer citizenship behaviours: the role of subjective norm, internal values and attitudes
Van Tonder, E., Fullerton, S., De Beer, L. T. & Saunders, S. G., Mar 2023, In: Journal of Retailing and Consumer Services. 71, 10 p., 103190.Research output: Contribution to journal › Article › Research › peer-review
80 Citations (Scopus)
Prizes
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Dean’s Award for Teaching Excellence
Saunders, Stephen (Recipient), 2011
Prize: Prize (including medals and awards)
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Dean’s Award for Teaching Excellence
Saunders, Stephen (Recipient), 2006
Prize: Prize (including medals and awards)
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Dean’s Commendation for PRME Education Excellence
Saunders, Stephen (Recipient), 2020
Prize: Prize (including medals and awards)
File -
Vice-Chancellor’s Education Award Nomination for Outstanding Contribution to Student Learning
Saunders, Stephen (Recipient), 2012
Prize: Prize (including medals and awards)