Accepting PhD Students

20122018

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Personal profile

Biography

Dr. Stephanie Cheah, formerly a student at Monash University Malaysia, joined the institution in March 2019 as Lecturer in the Department of Marketing. She was awarded a Bachelor of Business and Commerce (Honours) in Marketing (first class) and a PhD in Industrial Marketing at Monash University Malaysia. Over the years, she has witnessed change in the university as well as the department of Marketing. Being an educator and researcher early in her career, she is now eager to contribute and play a part upon returning to her alma mater. Her passion for research is to unravel complex issues and present them in the simplest, yet meaningful form. Statistics have the power to present the most convincing story, but she is also compelled by the richness and depth of qualitative data; where a researcher needs to connect, disconnect, learn and unlearn the data, to be able to tell a comprehensive story. Therefore, she is drawn to qualitative research. Her research interests lie in the domains of business marketing, industrial networks and sustainability, particularly renewable energy. In terms of teaching philosophy; to label students as intelligent and talented, inevitably, we as educators are subconsciously comparing them with one another. In so doing, we stifle the joy in learning. Having intelligence and talent can only bring one so far. Hard work and perseverance on the other hand, are important key criteria for one to possess to achieve one’s goal. Henceforth, when teaching, she places an emphasis on progress and growth, rather than grades. She strongly believes that knowledge empowers one individual to a great extent and hence, one should be grateful to have the ability to learn everyday.

Research interests

  • Business marketing management
  • Industrial networks
  • Marketing Strategy
  • Sustainability and renewable energy
  • Qualitative and case study research

Supervision interests

Dr. Stephanie Cheah is interested in supervising students whose interests lie within business marketing, marketing strategy and sustainability using qualitative approaches as the research methodology. 

Monash teaching commitment

  • MKW 1120 Marketing Theory and Practice
  • MKW 2500 Retail Marketing
  • MKW 2431 Business Marketing
  • MKW 3300 Introduction to Social Commerce

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 7 - Affordable and Clean Energy

Research area keywords

  • business networks
  • macro-marketing
  • marketing strategy
  • institutional theory
  • sustainability
  • sustainable transition
  • network theory
  • emerging markets
  • renewable and solar energy
  • case study research

Network

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