Stephan Ludwig is a Professor of Marketing at Monash University and Co-Founder of LX (Linguistic Extractor), an AI platform for analysing customer language at scale. He is an expert in marketing communications, digital marketing, and marketing analytics.

His research focuses on marketing communication design - the way we communicate – which reflects who we are, our intentions, the relationships we are in, and our likely impact on respective audiences. His work is regularly covered in the world-leading journals of marketing and information systems as well as popular outlets like the Harvard Business Review and the Harvard Business Manager.

He is also a Co-editor at the Journal of the Academy of Marketing Science (JAMS), Area Editor at the Journal of Retailing, on the Editorial Review Board of the Journal of Marketing, and invited Reviewer across all top-tier marketing-, information systems- and strategy journals. He served as the chair for the Marketing Theory Track for the European Marketing Academy Conference (EMAC) and the Digital Marketing Track for the Australian and New Zealand Marketing Academy (ANZMAC).

He teaches Digital Marketing at Monash University and has previously taught at leading universities in Australia, Germany, the Netherlands, the UK, and Switzerland. Alongside his academic work, he actively collaborates with industry partners across sectors, applying his research to real-world challenges in customer communication and analytics. He is Co-Founder of LX (Linguistic Extractor), a platform that translates advances in language and AI research into practical tools, enabling organisations to extract and act on insights from large-scale customer text data.