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Personal profile


Stephan Ludwig is an Professor of Marketing at the Monash University and an expert on marketing communications, digital marketing and marketing analytics.

His research focuses on marketing communication design - the way we communicate – which reflects who we are, our intentions, the relationships we are in, and our likely impact on respective audiences. His work is regularly covered in the world-leading journals of marketing and information systems as well as popular outlets like the Telegraph, der Spiegel and the Harvard Business Manager. He is also on the Editorial Review Board of the Journal of Marketing, the Journal of Retailing and invited Reviewer across all top-tier marketing-, information systems- and strategy journals. He is the chair for the Marketing Theory Track at the European Marketing Academy Conference EMAC. He also chaired the Digital Marketing Track for ANZMAC.

He teaches Digital Marketing at Monash University. Previously he has taught at top-universities in Australia, Germany, the Netherlands, UK and Switzerland. He closely cooperates with a range of Fortune 500 companies as well as exciting start-ups. He has been the Program Director for the Digital Marketing Master at the University of Melbourne, the Academic Program Director for The Unilever Business Academy.

For speaking, workshops, and media inquiries, contact him via LinkedIn or email

Research area keywords

  • Marketing Communications
  • Text mining
  • Marketing Strategy
  • Marketing


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