If you made any changes in Pure these will be visible here soon.

Research Output 2005 2018

Conference Paper

Surprise hit or the blind date from Hell? Complementarities and conflicts in strategies for achieving outcomes from social marketing and modern regulation

Kaufman, S. & Curtis, J. M., 2012, 2012 International Social Marketing Conference Proceedings: Delve Deeper. Kubacki, K. & Rundle-Thiele, S. (eds.). Nathan Qld Australia: Griffith University, p. 126 - 131 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review