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  • 2013

    Customer churn models: a comparison of probability and data mining approaches

    Jahromi, A. T., Stakhovych, S. & Ewing, M., 2013, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Campbell, C. & Ma, J. J. (eds.). 1st ed. Cham Switzerland: Springer, p. 144-148 5 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceedingConference PaperOther

    4 Citations (Scopus)