Jahromi, A. T.,
Stakhovych, S. &
Ewing, M.,
2013,
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Campbell, C. & Ma, J. J. (eds.).
1st ed. Cham Switzerland:
Springer,
p. 144-148 5 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Other