Jahromi, A. T.
, Stakhovych, S.
& Ewing, M.
, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress.
Campbell, C. & Ma, J. J. (eds.). 1st ed.
Cham Switzerland: Springer
, p. 144-148 5 p.
(Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Other