Research output per year
Research output per year
Personal profile
Biography
Stanislav Stakhovych is a Senior Lecturer at the Department of Marketing, Monash University. He obtained his PhD degree in 2010 from University of Groningen, The Netherlands. His research interests include Marketing Models Building, Multivariate Data Analysis, Marketing Dynamics, Marketing Strategy, Spatial Modelling, and Bayesian Econometrics.
Supervision interests
Customer Base Analysis, Online Retailing, Bayesian Modeling in Marketing, Geospatial Marketing, Mobile Marketing
Research area keywords
- Customer Base Analysis
- Bayesian Methods
- Marketing Dynamics
- E-Commerce
- Marketing Analytics
- Services Marketing
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Empirical decomposition of customer responses to discount coupons in online FMCG retailing
Montazeri, S., Tamaddoni, A., Stakhovych, S. & Ewing, M., Jan 2021, In: Journal of Retailing and Consumer Services. 58, 7 p., 102340.Research output: Contribution to journal › Article › Research › peer-review
27 Link opens in a new tab Citations (Scopus) -
Mix&Match: a resource-based complaint recovery framework for tangible compensation
Stakhovych, S. & Tamaddoni, A., 2020, In: Journal of Service Research. 23, 3, p. 337-352 16 p.Research output: Contribution to journal › Article › Research › peer-review
16 Link opens in a new tab Citations (Scopus) -
The impact of personalised incentives on the profitability of customer retention campaigns
Tamaddoni, A., Stakhovych, S. & Ewing, M., 24 Mar 2017, In: Journal of Marketing Management. 33, 5-6, p. 327-347 21 p.Research output: Contribution to journal › Article › Research › peer-review
14 Link opens in a new tab Citations (Scopus) -
Comparing churn prediction techniques and assessing their performance a contingent perspective
Tamaddoni, A., Stakhovych, S. & Ewing, M. T., 2016, In: Journal of Service Research. 19, 2, p. 123 - 141 19 p.Research output: Contribution to journal › Article › Research › peer-review
42 Link opens in a new tab Citations (Scopus) -
Managing B2B customer churn, retention and profitability
Tamaddoni Jahromi, A., Stakhovych, S. & Ewing, M. T., 2014, In: Industrial Marketing Management. 43, 7, p. 1258 - 1268 11 p.Research output: Contribution to journal › Article › Research › peer-review
103 Link opens in a new tab Citations (Scopus)