Research Output per year
Personal profile
Biography
Stanislav Stakhovych is a Senior Lecturer at the Department of Marketing, Monash University. He obtained his PhD degree in 2010 from University of Groningen, The Netherlands. His research interests include Marketing Models Building, Multivariate Data Analysis, Marketing Dynamics, Marketing Strategy, Spatial Modelling, and Bayesian Econometrics.
Supervision interests
Customer Base Analysis, Online Retailing, Bayesian Modeling in Marketing, Geospatial Marketing, Mobile Marketing
Keywords
- Marketing
- Models
- Spatial
- Bayesian
- Econometrics
- Quantitative
Network
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Research Output 2009 2017
- 5 Article
The impact of personalised incentives on the profitability of customer retention campaigns
Tamaddoni, A., Stakhovych, S. & Ewing, M., 24 Mar 2017, In : Journal of Marketing Management. 33, 5-6, p. 327-347 21 p.Research output: Contribution to journal › Article › Research › peer-review
Comparing churn prediction techniques and assessing their performance a contingent perspective
Tamaddoni Jahromi, A., Stakhovych, S. & Ewing, M. T., 2016, In : Journal of Service Research. 19, 2, p. 123 - 141 19 p.Research output: Contribution to journal › Article › Research › peer-review
Managing B2B customer churn, retention and profitability
Tamaddoni Jahromi, A., Stakhovych, S. & Ewing, M. T., 2014, In : Industrial Marketing Management. 43, 7, p. 1258 - 1268 11 p.Research output: Contribution to journal › Article › Research › peer-review
Spatial dependence and heterogeneity in Bayesian factor analysis: A cross-national investigation of Schwartz values
Stakhovych, S., Bijmolt, T. H. A. & Wedel, M., 2012, In : Multivariate Behavioral Research. 47, 6, p. 803 - 839 37 p.Research output: Contribution to journal › Article › Research › peer-review
Specification of spatial models: A simulation study on weights matrices
Stakhovych, S. & Bijmolt, T., 2009, In : Papers in Regional Science. 88, 2, p. 389 - 408 20 p.Research output: Contribution to journal › Article › Research › peer-review