Stanislav Stakhovych

Dr

20092017
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Personal profile

Biography

Stanislav Stakhovych is a Senior Lecturer at the Department of Marketing, Monash University. He obtained his PhD degree in 2010 from University of Groningen, The Netherlands. His research interests include Marketing Models Building, Multivariate Data Analysis, Marketing Dynamics, Marketing Strategy, Spatial Modelling, and Bayesian Econometrics.

Supervision interests

Customer Base Analysis, Online Retailing, Bayesian Modeling in Marketing, Geospatial Marketing, Mobile Marketing

Keywords

  • Marketing
  • Models
  • Spatial
  • Bayesian
  • Econometrics
  • Quantitative

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Research Output 2009 2017

The impact of personalised incentives on the profitability of customer retention campaigns

Tamaddoni, A., Stakhovych, S. & Ewing, M., 24 Mar 2017, In : Journal of Marketing Management. 33, 5-6, p. 327-347 21 p.

Research output: Contribution to journalArticleResearchpeer-review

Comparing churn prediction techniques and assessing their performance a contingent perspective

Tamaddoni Jahromi, A., Stakhovych, S. & Ewing, M. T., 2016, In : Journal of Service Research. 19, 2, p. 123 - 141 19 p.

Research output: Contribution to journalArticleResearchpeer-review

Managing B2B customer churn, retention and profitability

Tamaddoni Jahromi, A., Stakhovych, S. & Ewing, M. T., 2014, In : Industrial Marketing Management. 43, 7, p. 1258 - 1268 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Spatial dependence and heterogeneity in Bayesian factor analysis: A cross-national investigation of Schwartz values

Stakhovych, S., Bijmolt, T. H. A. & Wedel, M., 2012, In : Multivariate Behavioral Research. 47, 6, p. 803 - 839 37 p.

Research output: Contribution to journalArticleResearchpeer-review

Specification of spatial models: A simulation study on weights matrices

Stakhovych, S. & Bijmolt, T., 2009, In : Papers in Regional Science. 88, 2, p. 389 - 408 20 p.

Research output: Contribution to journalArticleResearchpeer-review